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Industry & Market Trends | Veille stratégique

Industry & Market Trends | Veille stratégique

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The Industry and Market Trends team is composed of Director Catherine Mathys, analysts Pierre Tanguay and Sabrina Dubé-Morneau, as well as editorial coordinator Laurianne Désormiers. Once a year, the team publishes a Trends Report that draws a portrait of the macro trends that are shaping today’s screen-based industries.
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How to create a realistic budget for your crowdfunding campaign

One of the most important aspects of running a successful crowdfunding campaign is setting the right funding goal. While it is important to set a funding...

“The Long Dark” video game: How to Crowdfund the End of the World

Project name: The Long Dark Type of production/project: Video game (PC, Mac, Linux) Funding period: Campaign underway since September 2013 Pledges collected: CAN$276,000+ (including...

Snoobe: Lessons from a “failed” crowdfunding campaign

Rarely do we focus on funding campaigns that did not reach their goal. They are nevertheless as common as those that do and clearly more numerous...

The Cuban Hat Project: When Crowdfunding Meets Crowdsourcing

Mix between crowdfunding and crowdsourcing, the Cuban Hat Project has allowed audiences and members of the documentary industry to participate in the selection of...

How likely is your crowdfunding campaign to succeed?

The simple answer is that it depends on the project, the platform being used and other factors related to the specifics of the campaign. While the...

Using social media effectively for your crowdfunding campaign

One of the key strengths of crowdfunding as a fundraising vehicle is its ability to leverage the power of social media to build widespread support for...

Millennials Master the Market

“When it rains, do you want to be holding a single bucket or ten?” That was the kick-off question asked by Gary Delfiner, president,...

Castle Story: The Importance of the Community in Crowdfunding

After posting a video demonstration on Reddit that received an overwhelming positive response from the online community, François Alain and Germain Couët made the decision to work...

T-Commerce Broken Down

Some of you may have heard of T-commerce but do you understand how it really works? With tablets and mobiles (plus the rise of...

Best practices for video game campaigns

Although many crowdfunding-related best practices are applicable to all types of project, a one-size-fits-all approach is not always optimal. Below, we look at some crowdfunding best...

Double Fine Adventure: A Record-breaking Donation-based Crowdfunding Campaign

This campaign set a precedent for how independent games can finance their projects without engaging publishers. Type of production/project: Digital Media (game) Funding Target: $400,000...

Within Every Woman: Crowdfunding a First-Time Feature Length Documentary Film

In 2011, Toronto-based Golden Nugget Productions was a relatively new company without an established reputation among major broadcasters. Crowdfunding proved to be a great...

Pebble Watch: A record-breaking pre-sale crowdfunding campaign

Type of production/project: Digital Media hardware (Watch) Funding Target: $100,000 (USD) Funds Raised: $10,266,845 (USD) The Company: Pebble Technology Eric Migicovsky first came up with the idea for the...

The Age of Stupid: Using the Investment Crowdfunding Model

This campaign for a documentary film used a hybrid investment-donation-lending model. Type of production/project: Documentary Total Funds Raised: £730,000 The Company: Spanner Films Fanny Armstrong and...

Government-Matched Crowdfunding: Sweden, Australia and the UK

A look at three government-matched crowdfunding programs. Sweden Name of initiative: Crowdculture Type of initiative: Crowdfunding platform for cultural projects (television programs, videogames, digital/interactive productions) Developed by: Fabel...

Podcast: Our 9 Favourites of the Moment

In parallel to the launch of our Futur et médias podcast, we present to you our more recent and not-to-be-missed podcasting discoveries, this fully...