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Jessica Yang

Jessica Yang

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Jing Xian (Jessica) Yang is a PhD student at the University of Southern California, studying the intersection between new media and fandom research. She completed her undergraduate degree at the University of British Columbia, double majoring in Psychology and Film Studies. Jessica’s current work aims to harmonize quantitative methods with cultural studies and textual analysis in an effort to better capture the complexities of online trends and communities.
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The Impact of COVID-19 on Canadian YouTube creators and viewers

Since the beginning of the pandemic, Youtube videos have enjoyed rocketing popularity with many users increasingly looking for DIY advice or for a sense...
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The Value of Fandoms in Understanding Audiences

The concept of fandom is of growing significance in the area of market research. While fans represent the most dedicated and enthusiastic members of...

‘You really have to dive into it’: Canadian media and production...

Global storytelling platform Wattpad wanted to bring the millions of stories created in India to the world. Years of data told the Toronto-based company...