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Jessica Yang

Jessica Yang

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Jing Xian (Jessica) Yang is a PhD student at the University of Southern California, studying the intersection between new media and fandom research. She completed her undergraduate degree at the University of British Columbia, double majoring in Psychology and Film Studies. Jessica’s current work aims to harmonize quantitative methods with cultural studies and textual analysis in an effort to better capture the complexities of online trends and communities.
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The Value of Fandoms in Understanding Audiences

The concept of fandom is of growing significance in the area of market research. While fans represent the most dedicated and enthusiastic members of...

COVID-19: What’s Next for Video Game Studios?

As it gets closer to easing out of lockdown, the audiovisual industry is beginning to move beyond crisis management. Now what? We know there...