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Laura Mingail

Laura Mingail

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Laura Mingail is an award-winning marketer, strategist and thought-leader in the entertainment space. She founded Archetypes & Effects to provide organizations in storytelling industries with impactful strategy, marketing and business development support. She is also a contributing author and media commentator focused on innovative forms of storytelling and technologies.
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How to Compete in the New Entertainment Landscape?

It is no longer about winning in the previously defined entertainment categories such as television viewership or OTT subscriptions. Entertainment companies are now competing...

The Virtual Beings Are Arriving

Virtual beings are beginning to engage audiences at the same level as human celebrity talent. Characters that seemingly have their own souls are having...

What is the Future of Entertainment?

Entertainment is being redefined, disrupting existing industries, along with consumer behaviour. There are outliers among our already creative industries that are pushing the limits...

How to Create Captivating Content Using the Secrets of Magic

Masters of cinema, such as Georges Méliès and Orson Welles, were also master magicians. Magicians are storytellers that harness the science and art of...

The Necessary Elements of a Winning VR Game in 2019

The real world has caught up with virtual reality games. Given the number of consumers with VR access, success now demands more than a...

VR Around the World: The Regional Variances That Matter Most

The strategy behind monetizing a VR experience by scaling it globally is much less straightforward than it is in the case of other forms...

Making Money With VR: Emerging Methods

The revenue of the global virtual reality (VR) industry is expected to reach $48.2 billion by 2022 according to Greenlight Insights and RoadToVR in...

Audio Content for Young Ears: Why Create Podcasts for Kids?

An article entitled “Where Are All the Kidcasts?” published in the March 31, 2016, edition of The Atlantic opines: “Podcasts could offer a...