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Leora Kornfeld

Leora Kornfeld

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So far in life, Leora has been a record store clerk, a CBC radio host, a Harvard Business School case writer, a blogger and a crossword puzzle clue. Currently she’s a media and technology consultant, working with clients in the US and Canada.
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From Instagram Stars to Invisible Companies: New Approaches to Content Creation

“Everyone wants to be a creator,” says Eitan Pilipski, VP in charge of developing Snapchat’s ever-evolving augmented reality (AR) platform. Pilipski was one of...

Where Do Documentary Dollars Come From?

When it comes to financing documentaries, many think the options are either running up a tab on credit cards, shaking down family members for...

How Streamers Are Using Data: From Programming to Experiential Marketing

“In the last 10 years, we’ve seen more changes than in the previous fifty, and it’s all due to digital technology,” said Hulu Chief...

Trailers: How to Tell Your Story in Two Minutes or Less

Are trailers miniature versions of your film? Are they marketing tools? Are they fundraising tools? Or are they mood creators, offering just a taste...

Beyond Co-pros: The Many Faces of Production Partnerships in Documentary

There are official co-productions, with the close to 60 countries with which Canada has signed treaties, but there are also other ways to get...

Film and TV Production: Why It Doesn’t End with the Distribution Deal

One way to think of the world of theatrical releases and TV schedules is as limited shelf space. There are only so many cinemas...

From Cannabis to Branded Content, Creators Are in Demand

The proliferation of screens and platforms coupled with the blurring of boundaries between content and marketing have led to a flowering of new opportunities...

30 Years Later, Who’s in Charge of the Internet?

In 1993, when the consumer Internet* was still very much in its fledgling stage, the New Yorker magazine published a now famous cartoon, showing...

Linear TV: Not Dead Yet

You’ve probably heard the saying “reports of my death have been greatly exaggerated”, a phrase that originated in the midst of a global speaking...

PAW Patrol: Taking a Portfolio Approach to Production

“You don’t know what’s going to be the next hit,” admits Ronnen Harary, CEO of Spin Master, the parent company to a basket full...

Toronto’s Creative Launchpad with an ‘End-to-end Ecosystem’

The recently opened Artscape Daniels Launchpad brings together studio facilities, mentorship and educational programs as well as pathways to funding for digital, technical and...

Filling the Value Gap: Where are the YouTube Millionaires?

As online creators struggle with declining ad rates and fractions of pennies payments for streams, platforms and artist-entrepreneurs respond with new options. During the closing...

The Doc Uptick: In a Post-Truth World, Documentary Comes to the Fore

In today’s world, where disorder seems to be the new order, it shouldn’t come as much of a surprise that the documentary format is...

How and Why Creators Are Staying in Canada

For many creative industry professionals working in Canada, one of the definitions of success has long been ‘making it’ not just in Canada but...

The Race for Content: The Global Streaming Landscape in 2018

When you’re the world’s largest subscription video on demand service, it may be tempting to just get comfortable on the couch and count the...

Audio Content for Young Ears: Why Create Podcasts for Kids?

An article entitled “Where Are All the Kidcasts?” published in the March 31, 2016, edition of The Atlantic opines: “Podcasts could offer a...