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Leora Kornfeld

Leora Kornfeld

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So far in life, Leora has been a record store clerk, a CBC radio host, a Harvard Business School case writer, a blogger and a crossword puzzle clue. Currently she’s a media and technology consultant, working with clients in the US and Canada.
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How Streamers Are Using Data: From Programming to Experiential Marketing

“In the last 10 years, we’ve seen more changes than in the previous fifty, and it’s all due to digital technology,” said Hulu Chief...

Trailers: How to Tell Your Story in Two Minutes or Less

Are trailers miniature versions of your film? Are they marketing tools? Are they fundraising tools? Or are they mood creators, offering just a taste...

Beyond Co-pros: The Many Faces of Production Partnerships in Documentary

There are official co-productions, with the close to 60 countries with which Canada has signed treaties, but there are also other ways to get...

Film and TV Production: Why It Doesn’t End with the Distribution Deal

One way to think of the world of theatrical releases and TV schedules is as limited shelf space. There are only so many cinemas...

From Cannabis to Branded Content, Creators Are in Demand

The proliferation of screens and platforms coupled with the blurring of boundaries between content and marketing have led to a flowering of new opportunities...

30 Years Later, Who’s in Charge of the Internet?

In 1993, when the consumer Internet* was still very much in its fledgling stage, the New Yorker magazine published a now famous cartoon, showing...

Linear TV: Not Dead Yet

You’ve probably heard the saying “reports of my death have been greatly exaggerated”, a phrase that originated in the midst of a global speaking...

PAW Patrol: Taking a Portfolio Approach to Production

“You don’t know what’s going to be the next hit,” admits Ronnen Harary, CEO of Spin Master, the parent company to a basket full...

Toronto’s Creative Launchpad with an ‘End-to-end Ecosystem’

The recently opened Artscape Daniels Launchpad brings together studio facilities, mentorship and educational programs as well as pathways to funding for digital, technical and...

Filling the Value Gap: Where are the YouTube Millionaires?

As online creators struggle with declining ad rates and fractions of pennies payments for streams, platforms and artist-entrepreneurs respond with new options. During the closing...

The Doc Uptick: In a Post-Truth World, Documentary Comes to the Fore

In today’s world, where disorder seems to be the new order, it shouldn’t come as much of a surprise that the documentary format is...

How and Why Creators Are Staying in Canada

For many creative industry professionals working in Canada, one of the definitions of success has long been ‘making it’ not just in Canada but...

The Race for Content: The Global Streaming Landscape in 2018

When you’re the world’s largest subscription video on demand service, it may be tempting to just get comfortable on the couch and count the...

Digital Rights and Distribution: From Building Buzz on YouTube to Monetizing over the Long...

What should you know before posting a film or video online? This question was brought before a panel of experts at Hot Docs Festival 2018....

The International Buyers’ Coalition: An Alternative to the Goliaths of Streaming

What are the best options for producers when it comes to selling and distributing a film or TV series? A consortium of documentary buyers...

Podcast: Our 9 Favourites of the Moment

In parallel to the launch of our Futur et médias podcast, we present to you our more recent and not-to-be-missed podcasting discoveries, this fully...