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Leora Kornfeld

Leora Kornfeld

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So far in life, Leora has been a record store clerk, a CBC radio host, a Harvard Business School case writer, a blogger and a crossword puzzle clue. Currently she’s a media and technology consultant, working with clients in the US and Canada.
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Tube Life: How YouTube Creators Make a Living in an Increasingly Crowded Space

More than ever before, YouTubers are competing for views as well as revenue.Sustainability depends upon factors such as brand deals and partnerships seeing as...

What Brands and Advertisers Have Learned from YouTubers

Twelve years after the launch of YouTube, social media creators are now part of a full-fledged industry. Over the years, corporations have learned a...

The Latin American Media Landscape: Games, Mobile, and the Next Generation of Dramatic Serials

Latin America’s main broadcasters, primarily known for their telenovelas, are now focusing on creating high-quality content and sophisticated viewing experiences. Two CMF research reports...

The Industry of Virality (or what a raccoon video can teach us about the...

Once an organic phenomenon, Internet virality is now a well-oiled industry. The author of the recent Pearson Airport racoon video shares his insights on today’s viral...

TV Transformed: Inside the Shift to Streaming

How did streaming, binge watching and second-screening change the way TV content is written and distributed? A group of industry executives and academics share...

The Internet Economy: Insights on Canada vs. the U.S.

The results are in. The Internet is estimated to be worth $1.12 trillion to the U.S. economy. That translates to the equivalent of 4.1...

The Full Spectrum of Possibilities

Montreal’s Spectrum Productions uses media skills training to prepare youth on the autism spectrum for the workforce. “I made a chocolate chip cheesecake,” said Peter, “and we...

Doom and Gloom Or Boom? Canadian Content in the Internet era

What is the role of Canadian content in a digital world characterized by fewer borders, fewer regulations and more of everything else? A group...

Apps & games for cognitive fitness: A no brainer?

Are claims of  apps offering “workout for the brain” just interesting sales pitches, or are they actually indicative of pre-emptive steps we can take...

The “everyday experts” of YouTube—and one MIT physics grad

Ask most people what YouTube is good for, and chances are you won’t hear “a place to learn” among the responses. But that would...

How bloggers with selfie sticks became brand allies

Corey Vidal, the founder of Buffer Festival, shares some insights on Canadian brands working with YouTubers In 2007 a young woman was turned down for a...

An Ordinary Morning in 2030

What will a regular morning look like ten years from now? The Canada Media Fund’s Director of Industry and Market Trends, Catherine Mathys, pulls...