Home Authors Posts by MIP Blog
MIP Blog

MIP Blog

14 Posts 0 Comments
MIP Blog is the official blog of MIP Markets, the world’s entertainment content tradeshows, MIPTV, MIPCOM, MIPJunior, MIPFormats & MIPDoc. Its aim is to foster debate and exchange of TV and entertainment industry knowledge, as shared both at MIP Markets and beyond, all year round.
Share This Author

All Posts From This Author

The Renaissance of Children’s Live Action Programming

Kids’ live action may not have enjoyed the explosive success of adult scripted series in recent years. But all that is changing now... By Julian...

TV Content Trends: Canada vs. United States

Do Canadians and Americans love the same TV genres? Despite many similarities, TV producers and distributors must devise custom-made strategies for each country, according...

The Most Popular Television Subgenres for 2017 in the USA

From Apocalyptic dramas to Superhero series and Sci-Fi comedies... Parrot Analytics reveals the most-demanded television subgenres of last year. By Karina Dixon (MIP Blog) We’re used...

Chat Fiction: A New Format for Creative Storytelling

How can content producers target Gen Z? By making shows like instant messaging conversations, says TBWA Zurich's Head of Content. Written by Sandra Lehner (MIP Blog) Gen...

TV: Insights on working with China

China’s potential as a creative powerhouse is well known, but how can western companies develop even better partnerships with Chinese TV companies? Gathered together...

Cracking TV Audience Trends

Here are tips and ideas on how TV content can reach wider audiences. They were shared by Sahar Baghery, head of global media research...

Can eSports bring millennials back to TV?

With the pro-gaming sector posed to be worth $1.1 billion by 2019, eSports is an opportunity to reach a ‘lost’ audience, says beActive’s founder. Written...

Adblockers: towards an Internet of the rich and an Internet of the poor?

Following in the footsteps of Adblock Plus Browser, adblocker software is expanding to mobile, representing a loss of income for press publishers and media, who...

Let’s enjoy Peak TV

While some might argue that the over abundance of television content impacts their discoverability by the audience others simply see it as a sign...

Gen Z persists as HBO resists

Are teen-focused platforms like Snapchat, Twitch and Buzzfeed really disrupting major players like HBO? Not if they can help it, says MIPBlog editor James...

Online TV: Is six minutes the new half hour?

How long should online content be? Red Bee Media’s executive creative director explains the emergence of a new trend: the six-minute sitcom. Written by Charlie...

Echoes from MIPJr: the next kids’ classics might be starting online

Written by Stuart Dredge (MIP Blog) Last October 12 at MIPJunior, the Online Originals for the New Kids on the Block panel discussed how children...

Lessons from Minecraft – What TV can learn from the massively popular game

Written by Nick Dorra (MIP Blog) First of all, Minecraft is much more than just a game. You should think of it more as a...

The Entrepreneurial Approach to Transmedia Storytelling

There is nothing novel to the concept of transmedia production as both a creative template and business model. Cinema pioneers started experiencing with a...

Podcast: Our 9 Favourites of the Moment

In parallel to the launch of our Futur et médias podcast, we present to you our more recent and not-to-be-missed podcasting discoveries, this fully...