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Oriane Hurard

Oriane Hurard

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Oriane Hurard is a producer with Les Produits Frais as well as a festival programmer for new storytelling formats (transmedia, webseries, VR) and a new media and community management instructor.
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White Buffalo, Fried Chicken and RFID Chips: How Series Are Marketed at SXSW

To make their mark among an overabundance of television content, series resort to experiential and immersive marketing as was demonstrated during the 2017 South...

WEI OR DIE: Behind the Scenes of an Interactive Drama

WEI OR DIE is an immersive drama and a real-time thriller set during a student orientation weekend (known as a “WEI” in France), where...

Do Not Track and In Limbo Interactive: personalized web documentaries

Analysis of two web documentaries coproduced with France, Canada and Germany whose content adapts to reflect their audiences’ personal data. Do Not Track and In Limbo Interactive were...

SXSW 2015: Does transmedia still have a promising future?

Transmedia was once again eclipsed by virtual reality and its helmets at the 2015 edition of the South by Southwest™ Interactive Festival, as shown...

Cucumber Banana Tofu: A British Transmedia Recipe

Last January, a strange litany that one could easily mistake for a grocery list appeared on British television screens as well as Twitter. Had...

Anarchy: An Ambitious Participatory Fiction With Mixed Results

France Télévisions’ New Writing team continues to explore transmedia fiction. After launching its linear webseries platform, Studio 4 (formerly Studio 4.0), just last fall, it orchestrated...

Commemorating WWI Online: A Few Examples from France

(Re)promoting archives on the web In France, several initiatives are underway to mark the 100th anniversary of the beginning of the Great War. Among televised...

Web series in France have strong ties to television

The fifth edition of the Séries Mania festival held in Paris in April welcomed web series with open arms, dedicating an entire competition to...

Digital Storytelling at SXSW 2014: Less tech, more emotion

The interactive component of 2014’s South by Southwest (SXSW) festival featured a lot of conferences on transmedia and digital storytelling. The major trend that...

PERSONAL CONVICTION – Case Study of a truly immersive transmedia experience

After Cinemacity and Type: Rider, ARTE is launching its latest bi-media project on February 10, this time entirely fiction... or almost: the project follows a police investigation...

Tour Paris 13, a transmedia experience based on street art

In October 2013, cultural media and street art lovers from all over the world had their eyes glued to a small apartment building in...

TV series experiment beyond Facebook and Twitter

Pinterest, Tumblr and Instagram have today invaded our lives as giants Facebook and Twitter did before them. TV producers and broadcasters were right on...

Cinemacity – A mobile app to discover Paris through its movies

Cinemacity is the latest smart phone application from the team at ARTE Web in a coproduction with transmedia studio Small Bang. An initiative of Michel Reilhac (Director...

Clue on the Second Screen: the “Les petits meurtres d’Agatha Christie” experience

In line with its ongoing strategy of bringing innovation to television on a regular basis, France Télévisions and its New Writing team launched an...

Social TV – When Zombies Take Over Twitter

Last November’s first free-to-air broadcast of hit TV series “The Walking Dead” in France gave the Darewin ad agency and French digital cable (TNT) network channel NT1 the...

Our Top 5 Most-Read Articles in 2018

2018 is coming to an end and, this year again, many of you have followed us! Some of the articles have really caught your...