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Suzanne Lortie

Suzanne Lortie

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Suzanne Lortie holds a diploma in production from the National Theatre School of Canada as well as a MBA from HEC Montreal. She became a professor at Université du Québec à Montreal in July 2012. She has also worked as a production manager and line producer for television since 1992 (major variety and cultural series that won several Gémeaux and ADISQ awards, documentaries) and is a consultant in new media strategies.
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Miss Chic Tonique: Key Ingredients for Creating a Successful Web Series

Does Miss Chic Tonique ring a bell to you? If you’re around young teenage girls, chances are they are hooked on this series of short capsules...

360° Engagement and Live Coaching: TV & Web success Qu’est-ce qu’on mange pour souper?

Is it possible to make the leap from Twitter to television? This year, Québec foodies acclaimed a new show broadcast by Radio-Canada: Qu’est-ce qu’on mange...

Aereo: Double or Nothing — Awaiting the July Ruling

While “House of Cards” has invaded and taken over 44 million households, the American television broadcasting ecosystem could very well be shaken up once again...

Pirates, Privateers, Filibusters and Buccaneers of the Web

Some probing occurred a few weeks ago, when most conventional and specialty media collectively reiterated a statement made by Kelly Merryman, vice-president of content...

Little Antennas, Big Questions – How Aereo is Disrupting US Broadcast System

Have you heard about Aereo yet? It’s a US company that manufactures tiny antennas and apps, and it’s ruffling a lot of feathers over at the...

Netflix and the Halo Effect: Retention and Conversion, the Numbers that Count

This post is the follow-up of the analysis initiated in Netflix: more than a House of Cards, published on February 15, 2013. A couple of weeks...

To Code or not to Code?

It’s safe to say that today’s audiovisual creators, filmmakers and producers have mastered the writing, image and sound components of their craft. Now they’re...

Netflix: More than a House of Cards

The analysis initiated in this post continues on Netflix and the Halo Effect: Retention and conversion, the numbers that count, published on May 20, 2013. The...

The Freemium Model: Faster, Higher, Stronger

The most recent market data and studies confirm that freemium (derived from free and premium) applications are doing well for iOS and Android retailers. Already in 2011 they accounted...

The New Vimeo

On September 19, Vimeo launched a major first with an announcement that the web distribution platform would start helping its members make money with Tip...

A New Breed of Media Tycoons (Part 2)

When YouTube started rolling out its channel strategy and announced an initial $100 million investment to create original content for its platform last year,...

A New Breed of Media Tycoons (Part 1)

After Machinima, Maker Studios and other home-grown video web content producers, it was the turn of two other leading web brands – BalconyTv and AwesomenessTV – to lock in their first...

Audio Content for Young Ears: Why Create Podcasts for Kids?

An article entitled “Where Are All the Kidcasts?” published in the March 31, 2016, edition of The Atlantic opines: “Podcasts could offer a...