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Three Examples That Prove the Potential of Blockchain Technology in Creative Industries

This post is an excerpt from the e-book Winning Your Audiences. Movie Marketing in the Connected World. Blockchain technology has the potential to greatly facilitate the distribution and licensing of films, TV shows and games. Three case studies show how creative industries are starting to use this technology. The route of all distribution deals is through... Read More »

Telling Stories Through Phone Messages: Bury me, my Love and the Syrian Crisis

Interview with Florent Maurin, creator and producer of Bury me, my Love, an interactive work midway between fiction and documentary. Using a phone to send messages has become one of our favourite pastimes. Messaging apps are actively used by more than 5 billion people—a figure that excludes traditional SMS services. It therefore didn’t take long for... Read More »

Selling to the World: Tips From Canadian TV and Digital Producers

Six tips from some of Canada’s most successful TV and digital content exporters. Prior to the arrival of OTT and the multi-platform media world, creating programming primarily for one’s national market was the way-to-go model for many producers. Today, however, the borders that once defined broadcasters’ and producers’ playing fields are disappearing. And so those... Read More »

Eté: Instagram as a Storytelling Tool to Drive Audience Engagement

Making sure an audience finds and watches digital content is not an easy task. An increasing number of projects are therefore developed to be told directly on the social networks that are used by the public. There have already been a number of experiments on Facebook and Twitter, but somewhat less on the Snapchat and... Read More »

Tube Life: How YouTube Creators Make a Living in an Increasingly Crowded Space

More than ever before, YouTubers are competing for views as well as revenue. Sustainability depends upon factors such as brand deals and partnerships seeing as CPMs (cost per thousand impressions) on YouTube have dwindled over the years. Sara Dietschy is a 22-year-old YouTuber. She has 236,000 subscribers and, several times per week, posts videos on... Read More »

What Brands and Advertisers Have Learned from YouTubers

Twelve years after the launch of YouTube, social media creators are now part of a full-fledged industry. Over the years, corporations have learned a lot from YouTubers—not only about audiences, but also about ads. YouTube has grown up. And, in many ways, it should be doing just that. The universal video platform is now a... Read More »

Culture Is Everywhere: Voyages Sonores 3D and Cube

The story of our history, our heritage and our culture was for a long time confined to well-defined spaces such as libraries, museums, historical monuments, and schools. However, this territory is expanding. With digital technology, cultural mediation moves beyond traditional spaces and deploys itself more effectively to every sphere of our daily lives. Two trends... Read More »

Illegal Downloading: What Role do Search Engines Play in Piracy?

The following data may surprise you: 35% of the traffic to piracy sites come from a search engine, in second place after direct traffic (42%). MUSO, a tech company specialized in the protection of creative industries’ content, arrived at these percentages in its 2016 MUSO Global Piracy Report after having analyzed 191 billion piracy site visits... Read More »

The Latin American Media Landscape: Games, Mobile, and the Next Generation of Dramatic Serials

Latin America’s main broadcasters, primarily known for their telenovelas, are now focusing on creating high-quality content and sophisticated viewing experiences. Two CMF research reports highlight opportunities for Canadian creators and producers in Latin America’s key markets. Perhaps nothing speaks more to the global appeal of Latin American culture than the recent crowning of Despacito as... Read More »

Filter Bubbles, Fake News and Distribution in the Age of Personalization

From creating TV formats and brands to tackling the issue of filter bubbles, Daniel Ravner has a unique view on the opportunities and challenges brought by the increased use of big data to personalize our web experience. While Daniel Ravner sees many advantages to greater personalization for content creators, he’s also weary of the effect... Read More »

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