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Start-up on Fast Track to Success

The Canadian Technology Accelerators (CTA) initiative helps Canadian companies with an existing technology, product or service explore opportunities in foreign markets. This article was first published in CanadExport, the official magazine of the Canadian Trade Commissioner Service. UNLTD VR of Montreal, Que. continues to make a name for itself after having worked on a television series and on... Read More »

Venice VR and its Heavenly Isle of Virtual Reality

A guided tour of Lazarretto Vecchio, an island dedicated to VR during the 74th Venice International Film Festival, accompanied by Michel Reilhac, the organizer of the first edition of Venice Virtual Reality. After 85 years of existence and 74 editions, the Venice Mostra has become a true monument of tradition in film. As is the... Read More »

The South African Film and TV Industry is Breaking Into The International Market

Here’s an insider's look at the burgeoning South African film and TV industry. As this industry grows, the ties between South Africa and Canada are getting stronger: Canada and South Africa have recently announced a codevelopment incentive. When one thinks of South Africa, a portrait including mountains, lions and possibly former president Nelson Mandela may... Read More »

Summer 2017: Ten Media, Technology and Journalism Trends

Did you manage to get away from it all this past summer? Congratulations if you did! To make it easier for you to get back into the beat, we have selected 10 things to remember about the summer with respect to the current transformation of media, journalism and TV. Some of the announcements made in the... Read More »

TFO Is Using A Video Game Engine to Make TV, And It’s Working

Ontario’s French public broadcaster TFO is booming. Driving this growth is the use of technology and innovation to pioneer new ways to create TV content. The awards, and the audiences, have followed. TFO, Ontario's educational French-language broadcaster, is publicly-funded, with a focus on content for young Franco-Ontarians and French speakers and learners worldwide. Like many... Read More »

Los Angeles Trade Commissioner: “To Sell To a Global Market, Create For a Global Market”

What are the best strategies to crack the highly competitive Hollywood market? On behalf of CMF Trends, I recently spoke with Patricia Elliott, Consul and Senior Trade Commissioner in the Los Angeles office of the Canada Trade Commissioner Service (TCS), to learn how TCS assists Canadians media firms seeking to do business in Los Angeles.... Read More »

Chat Fiction: A New Format for Creative Storytelling

How can content producers target Gen Z? By making shows like instant messaging conversations, says TBWA Zurich's Head of Content. Written by Sandra Lehner (MIP Blog) Gen Z (13- to 17-year-olds) is the most web-savvy, app-friendly generation. They favour immediate, personal platforms such as Snapchat and Whatsapp, rather than broadcasting their lives widely and publicly for all to... Read More »

Barriers to Commercial Success: The Field of Dreams Syndrome

Many game developers are afflicted by what Jason Della Rocca calls the “Field of Dreams Syndrome”. This is also known as the “build it and they will come” fallacy. Given the young average age of many budding game developers, the reference to Kevin Costner’s great baseball movie of the late ‘80s usually results in blank... Read More »

A Made-in-Canada Solution to One of VR’s Biggest Challenges: Directing Attention

Liquid Cinema is a software that makes it possible to create a virtual reality (VR) experience where viewers never miss an important moment of the film, no matter where they look. As far as storytelling mediums go, cinematic VR (or immersive 360° video) is the new kid on the block. It’s both immensely powerful (with... Read More »

Broadcasting Strategies for the Digital Age

A successful marketing and distribution campaign has three key ingredients: advertising on social networks, partnerships with established media outlets and reaching out to influencers. Producing and distributing used to be two entirely different disciplines managed by producers and media outlets respectively. In the digital age, however, the difference between the two is not as clear... Read More »

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