Blog

Patreon and Drip: An Analysis of Subscription-Based Crowdfunding Platforms

If you were told that there is a model that enables you to control your creation and eventually quit your day job, admit that you’d be interested in knowing more even if you didn’t really believe it! This model is subscription-based crowdfunding driven by Patreon and now by Drip, a new Kickstarter acquisition. Many creators and... Read More »

When The World Is Your Market: Globalized Media from a Canadian Perspective

The CMF white paper titled Adjust Your Thinking: The New Realities of Competing in a Global Media Market maps today’s global media landscape and implications for Canadian companies. Globalization—the flow of goods, ideas and people across international boundaries—is nothing new. It has existed for centuries, enabling the movement of everything from tea in cargo ships... Read More »

Four Defining Characteristics of Digital Canada

What makes Canada digitally unique according to comScore? Our love for desktops, tablets and entertainment apps… In its Global Digital Future in Focus 2018 report, comScore analyzed 13 digital markets, including Canada, by examining key audience and consumption indicators across desktop, smartphone and tablet devices. We learn that, compared to the US, the UK, France, Italy,... Read More »

TV Formats: Riskier Productions That Present Higher Rewards

Creating TV formats for the global market has all the elements of a winning strategy. Format producers share ideas on how to make it in the TV-as-a-franchise world. Create once, sell many times. So goes the saying from the playbooks of entrepreneurs everywhere. And the same wisdom applies to television producers who work with formats.... Read More »

Managing Film and TV Industry Transformation: Perspectives from Broadcasters and Producers

It’s now more important than ever to sell globally, establish international partnerships and explore new deal structures. Key players in Canada’s film and TV industry share their tips on how to stay buoyant in a changing sea. By now, everyone in the audiovisual industry knows that major change is afoot—from falling licence fees to competition... Read More »

Pitching to Netflix: Tips from the Top

Four months after it was announced that Netflix would be investing CDN$500 million in original productions in Canada over a 5-year period, Netflix’s now former VP of Content, Elizabeth Bradley, took the stage at Prime Time in Ottawa to talk about how producers can get their shows on the platform. It’s been 5 years since... Read More »

TV Content Trends: Canada vs. United States

Do Canadians and Americans love the same TV genres? Despite many similarities, TV producers and distributors must devise custom-made strategies for each country, according to Parrot Analytics data. By Kayla Hegedus (MIP Blog) A common perception outside of Canada is that our country is very similar to the United States, differentiated only by our love of hockey... Read More »

Ravenous: Marketing a Horror Movie in the Social Media Era

A socio-support campaign, influencers, audience targeting on Facebook and Twitter: here's an analysis of the role played by social media and digital platforms in developing an online community for Quebec’s horror feature film Ravenous (Les Affamés), nominated for five Canadian Screen Awards. Whereas Canadian horror films are renowned throughout the world since David Cronenberg produced... Read More »

The Making of a Cross-border Interactive Documentary: I Spy (With My Five Eyes)

The interactive documentary I Spy (With My Five Eyes) is an international co-production project supported by funding from the Canada–New Zealand Digital Media Fund. The major issue most filmmakers face when they get back to their studio after shooting is not that they have too little footage, but rather simply too much. It’s an issue... Read More »

Media and Tech in India: Different Kinds of Digital Divides

India’s media and technology sectors are unique in the global marketplace. A recent report published by the CMF looks at opportunities for TV and video game content producers. A country with 850 television channels that reach about 500 million people? That would be India. A country where Netflix doesn’t dominate the streaming video market and... Read More »

Explore More Content