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What Brands and Advertisers Have Learned from YouTubers

Twelve years after the launch of YouTube, social media creators are now part of a full-fledged industry. Over the years, corporations have learned a lot from YouTubers—not only about audiences, but also about ads. YouTube has grown up. And, in many ways, it should be doing just that. The universal video platform is now a... Read More »

Culture Is Everywhere: Voyages Sonores 3D and Cube

The story of our history, our heritage and our culture was for a long time confined to well-defined spaces such as libraries, museums, historical monuments, and schools. However, this territory is expanding. With digital technology, cultural mediation moves beyond traditional spaces and deploys itself more effectively to every sphere of our daily lives. Two trends... Read More »

Illegal Downloading: What Role do Search Engines Play in Piracy?

The following data may surprise you: 35% of the traffic to piracy sites come from a search engine, in second place after direct traffic (42%). MUSO, a tech company specialized in the protection of creative industries’ content, arrived at these percentages in its 2016 MUSO Global Piracy Report after having analyzed 191 billion piracy site visits... Read More »

The Latin American Media Landscape: Games, Mobile, and the Next Generation of Dramatic Serials

Latin America’s main broadcasters, primarily known for their telenovelas, are now focusing on creating high-quality content and sophisticated viewing experiences. Two CMF research reports highlight opportunities for Canadian creators and producers in Latin America’s key markets. Perhaps nothing speaks more to the global appeal of Latin American culture than the recent crowning of Despacito as... Read More »

Filter Bubbles, Fake News and Distribution in the Age of Personalization

From creating TV formats and brands to tackling the issue of filter bubbles, Daniel Ravner has a unique view on the opportunities and challenges brought by the increased use of big data to personalize our web experience. While Daniel Ravner sees many advantages to greater personalization for content creators, he’s also weary of the effect... Read More »

Start-up on Fast Track to Success

The Canadian Technology Accelerators (CTA) initiative helps Canadian companies with an existing technology, product or service explore opportunities in foreign markets. This article was first published in CanadExport, the official magazine of the Canadian Trade Commissioner Service. UNLTD VR of Montreal, Que. continues to make a name for itself after having worked on a television series and on... Read More »

Venice VR and its Heavenly Isle of Virtual Reality

A guided tour of Lazarretto Vecchio, an island dedicated to VR during the 74th Venice International Film Festival, accompanied by Michel Reilhac, the organizer of the first edition of Venice Virtual Reality. After 85 years of existence and 74 editions, the Venice Mostra has become a true monument of tradition in film. As is the... Read More »

The South African Film and TV Industry is Breaking Into The International Market

Here’s an insider's look at the burgeoning South African film and TV industry. As this industry grows, the ties between South Africa and Canada are getting stronger: Canada and South Africa have recently announced a codevelopment incentive. When one thinks of South Africa, a portrait including mountains, lions and possibly former president Nelson Mandela may... Read More »

Summer 2017: Ten Media, Technology and Journalism Trends

Did you manage to get away from it all this past summer? Congratulations if you did! To make it easier for you to get back into the beat, we have selected 10 things to remember about the summer with respect to the current transformation of media, journalism and TV. Some of the announcements made in the... Read More »

TFO Is Using A Video Game Engine to Make TV, And It’s Working

Ontario’s French public broadcaster TFO is booming. Driving this growth is the use of technology and innovation to pioneer new ways to create TV content. The awards, and the audiences, have followed. TFO, Ontario's educational French-language broadcaster, is publicly-funded, with a focus on content for young Franco-Ontarians and French speakers and learners worldwide. Like many... Read More »

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