Blog - Business Practices

Selling to the World: Tips From Canadian TV and Digital Producers

Six tips from some of Canada’s most successful TV and digital content exporters. Prior to the arrival of OTT and the multi-platform media world, creating programming primarily for one’s national market was the way-to-go model for many producers. Today, however, the borders that once defined broadcasters’ and producers’ playing fields are disappearing. And so those... Read More »

Culture Is Everywhere: Voyages Sonores 3D and Cube

The story of our history, our heritage and our culture was for a long time confined to well-defined spaces such as libraries, museums, historical monuments, and schools. However, this territory is expanding. With digital technology, cultural mediation moves beyond traditional spaces and deploys itself more effectively to every sphere of our daily lives. Two trends... Read More »

The Latin American Media Landscape: Games, Mobile, and the Next Generation of Dramatic Serials

Latin America’s main broadcasters, primarily known for their telenovelas, are now focusing on creating high-quality content and sophisticated viewing experiences. Two CMF research reports highlight opportunities for Canadian creators and producers in Latin America’s key markets. Perhaps nothing speaks more to the global appeal of Latin American culture than the recent crowning of Despacito as... Read More »

Start-up on Fast Track to Success

The Canadian Technology Accelerators (CTA) initiative helps Canadian companies with an existing technology, product or service explore opportunities in foreign markets. This article was first published in CanadExport, the official magazine of the Canadian Trade Commissioner Service. UNLTD VR of Montreal, Que. continues to make a name for itself after having worked on a television series and on... Read More »

Los Angeles Trade Commissioner: “To Sell To a Global Market, Create For a Global Market”

What are the best strategies to crack the highly competitive Hollywood market? On behalf of CMF Trends, I recently spoke with Patricia Elliott, Consul and Senior Trade Commissioner in the Los Angeles office of the Canada Trade Commissioner Service (TCS), to learn how TCS assists Canadians media firms seeking to do business in Los Angeles.... Read More »

Barriers to Commercial Success: The Field of Dreams Syndrome

Many game developers are afflicted by what Jason Della Rocca calls the “Field of Dreams Syndrome”. This is also known as the “build it and they will come” fallacy. Given the young average age of many budding game developers, the reference to Kevin Costner’s great baseball movie of the late ‘80s usually results in blank... Read More »

Broadcasting Strategies for the Digital Age

A successful marketing and distribution campaign has three key ingredients: advertising on social networks, partnerships with established media outlets and reaching out to influencers. Producing and distributing used to be two entirely different disciplines managed by producers and media outlets respectively. In the digital age, however, the difference between the two is not as clear... Read More »

The Global Market Race for Talents and Renowned Creative Brands

The opportunities made available to Canadian companies are numerous on a global level, but the competition is intensifying. To benefit from this global market race, industry players are increasingly betting on talents and strong brands. This article presents an excerpt from our Trends Report: 2017 Mid-Year Update. “As the entertainment and media industry becomes more and... Read More »

Reaching Wider Audiences by Focusing on Content and Service Accessibility

Many potential consumers are overlooked as they don't have reliable access to the Internet, own a credit card or can't access content in their own language. Here's a host of solutions to make content more accessible. This article presents an excerpt from our Trends Report: 2017 Mid-Year Update. « Internet companies have largely focused on people... Read More »

Digital Players are Expanding Their Offer in the Race for Killer Content

As noted in the second chapter of our previous Trends report, social networks have accelerated their acquisition of live broadcasting rights, whereas over-the-top (OTT) television platforms continue to invest in drama series and youth programming. In their ongoing quest for new audiences, the giants are now adapting their strategies by investing in new content verticals. This article presents... Read More »

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