Blog - Business Practices

Start-up on Fast Track to Success

The Canadian Technology Accelerators (CTA) initiative helps Canadian companies with an existing technology, product or service explore opportunities in foreign markets. This article was first published in CanadExport, the official magazine of the Canadian Trade Commissioner Service. UNLTD VR of Montreal, Que. continues to make a name for itself after having worked on a television series and on... Read More »

Los Angeles Trade Commissioner: “To Sell To a Global Market, Create For a Global Market”

What are the best strategies to crack the highly competitive Hollywood market? On behalf of CMF Trends, I recently spoke with Patricia Elliott, Consul and Senior Trade Commissioner in the Los Angeles office of the Canada Trade Commissioner Service (TCS), to learn how TCS assists Canadians media firms seeking to do business in Los Angeles.... Read More »

Barriers to Commercial Success: The Field of Dreams Syndrome

Many game developers are afflicted by what Jason Della Rocca calls the “Field of Dreams Syndrome”. This is also known as the “build it and they will come” fallacy. Given the young average age of many budding game developers, the reference to Kevin Costner’s great baseball movie of the late ‘80s usually results in blank... Read More »

Broadcasting Strategies for the Digital Age

A successful marketing and distribution campaign has three key ingredients: advertising on social networks, partnerships with established media outlets and reaching out to influencers. Producing and distributing used to be two entirely different disciplines managed by producers and media outlets respectively. In the digital age, however, the difference between the two is not as clear... Read More »

The Global Market Race for Talents and Renowned Creative Brands

The opportunities made available to Canadian companies are numerous on a global level, but the competition is intensifying. To benefit from this global market race, industry players are increasingly betting on talents and strong brands. This article presents an excerpt from our Trends Report: 2017 Mid-Year Update. “As the entertainment and media industry becomes more and... Read More »

Reaching Wider Audiences by Focusing on Content and Service Accessibility

Many potential consumers are overlooked as they don't have reliable access to the Internet, own a credit card or can't access content in their own language. Here's a host of solutions to make content more accessible. This article presents an excerpt from our Trends Report: 2017 Mid-Year Update. « Internet companies have largely focused on people... Read More »

Digital Players are Expanding Their Offer in the Race for Killer Content

As noted in the second chapter of our previous Trends report, social networks have accelerated their acquisition of live broadcasting rights, whereas over-the-top (OTT) television platforms continue to invest in drama series and youth programming. In their ongoing quest for new audiences, the giants are now adapting their strategies by investing in new content verticals. This article presents... Read More »

Discoverability: Working with Filter Bubbles

Often perceived as a hindrance to discoverability, filter bubbles can also be helpful allies for both creators and content producers. Stitch Media’s Evan Jones explains how Facebook can be used to maximize the success of projects and marketing campaigns. In our recent article about audience-building strategies, experts agreed that, right from the start, the audience... Read More »

Canada’s digital talent a hit in Hollywood

Canadian trade commissioners and digital companies offer advice to media and entertainment businesses aiming for the Los Angeles market: think internationally from the start, build trust, and develop expertise in a specific area. This article was first published in CanadExport, the official magazine of the Canadian Trade Commissioner Service. Hollywood’s film and television industries have... Read More »

Expert Advice on Creating Virtual Reality Projects

Virtual reality is still in its infancy and it’s not always an easy task to identify projects that have potential. At the F8 Conference in California, four experts discussed what are the best way to create content for this technology. How do you determine which projects are worthy of being carried out? “For us, what... Read More »

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