Blog - Business Practices

Discoverability: Working with Filter Bubbles

Often perceived as a hindrance to discoverability, filter bubbles can also be helpful allies for both creators and content producers. Stitch Media’s Evan Jones explains how Facebook can be used to maximize the success of projects and marketing campaigns. In our recent article about audience-building strategies, experts agreed that, right from the start, the audience... Read More »

Canada’s digital talent a hit in Hollywood

Canadian trade commissioners and digital companies offer advice to media and entertainment businesses aiming for the Los Angeles market: think internationally from the start, build trust, and develop expertise in a specific area. This article was first published in CanadExport, the official magazine of the Canadian Trade Commissioner Service. Hollywood’s film and television industries have... Read More »

Expert Advice on Creating Virtual Reality Projects

Virtual reality is still in its infancy and it’s not always an easy task to identify projects that have potential. At the F8 Conference in California, four experts discussed what are the best way to create content for this technology. How do you determine which projects are worthy of being carried out? “For us, what... Read More »

Audience Building: Meeting Fans on Their Own Terms

Digital media veterans Catherine Warren and Moyra Rodger share five ways to build a loyal audience. Moyra Rodger, CEO of Magnify Digital, remembers March 12, 2015 as a turning point. It is on that day that Jean-Pierre Blais, Chairman of the Canadian Radio-television and Telecommunications Commission (CRTC), not only explained several significant changes to the CRTC’s... Read More »

Stardom, Diversity and Virality: The Rebirth of Science in the Media

Budget cuts and fake news have not yet taken the place of science. Better yet, today’s scientific content offers incredible opportunity to captivate audiences on new interactive platforms. A new era populated by celebrities (such as Neil deGrasse Tyson with his 7.3 million fans, Chris Hadfield and the Mythbusters duo), critical and commercial successes (The... Read More »

TV: Insights on working with China

China’s potential as a creative powerhouse is well known, but how can western companies develop even better partnerships with Chinese TV companies? Gathered together at MIPTV, all3media, Da Neng Culture, Tencent Video and Media Caravan discussed co-productions and partnerships. Written by Stuart Dredge (MIP Blog) “There’s more and more interest in developing production projects with China,”... Read More »

Women in Media and Technology: From Findings to Initiatives

There are several initiatives aimed at supporting women in media and technology (a list is provided at the end of this article). However, true gender parity is still far from being a given. Female producers and business leaders offer a few potential solutions. A wind of change seems to be sweeping the audiovisual industry as... Read More »

White Buffalo, Fried Chicken and RFID Chips: How Series Are Marketed at SXSW

To make their mark among an overabundance of television content, series resort to experiential and immersive marketing as was demonstrated during the 2017 South by Southwest festival. Of all things seen, heard and experienced at SXSW, one remarkable trend seems to be a return to ‘actual reality’ whereas virtual reality, represented during the last four... Read More »

The Full Spectrum of Possibilities

Montreal’s Spectrum Productions uses media skills training to prepare youth on the autism spectrum for the workforce. “I made a chocolate chip cheesecake,” said Peter, “and we had eaten the whole thing by 10:30 in the morning.” He grinned and said it was for Chris’ birthday, pointing at the recent birthday celebrator standing nearby. A... Read More »

Optimizing Your Trailer for Social Media

This post is an excerpt from the e-book Winning Your Audiences. Movie Marketing in the Connected World. A trailer is a crucial creative tool when it comes to marketing your content. Here are tips and recent examples to help you edit an engaging TV or movie trailer. Often, within film marketing, we find that trailers miss... Read More »

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