Blog - Business Practices

Pokémon GO and Stranger Things: Building on Nostalgia

The summer of 2016 will be remembered for two cultural productions that used nostalgia to build their popularity: the Pokémon GO mobile app and Netflix’s Stranger Things science-fiction series. When used properly, nostalgia can become a powerful tool in any business model. A study conducted by the Journal of Consumer Research arrives at the conclusion... Read More »

How Amazon Became the Top Rival to Netflix

Amazon made important strides in 2016, winning Emmy Awards and attracting major talent to its innovative online pilots and day & date theater/online releases. A look back on its recent history and a number of forecasts on its future will show just how innovative Amazon really is. From Amazon “Unbox” to Amazon Video Launched in... Read More »

Virtual Reality and Monetization Strategies

For the past two years, virtual reality (VR) providers and creators have been implementing tools and content to prompt consumers to purchase dedicated headsets and live new-format immersive experiences. Will the adoption of this technology be spurred by low prices or monetization strategies that are similar to those developed for traditional screen content? VR pioneers... Read More »

The New Podcast Economy

Against all odds, the podcast industry is currently experiencing explosive growth and is at the core of a new flourishing economy. It attracts new investors, and audiences have never been as numerous. This new market attracts so much attention that some people are now predicting a financial bubble. What’s the story? It’s 4:00 p.m. and... Read More »

How Screening Room Is Challenging the Way Hollywood Works

Sean Parker’s Screening Room project is creating real hullabaloo in Hollywood. The service offers the possibility of watching major releases at home on the day they come out in theatre. Exhibitors are up in arms about it. In the filmmakers’ camp, news of the service has polarized directors with big names perched on either side... Read More »

Interactive Fiction: The Videogame / Film / Novel Hybrid

A look at “interactive fiction,” video game genre growing in popularity that favours storytelling and feelings over gameplay. Heavy Rain, released on PlayStation in 2010, sold more than 3 million copies in 3 years, with a new release for PS4 slated for March 2016. Lifeline ranked No. 1 in downloads for paid mobile games in... Read More »

Online Dialogue: The End of an Era?

Declining interaction between online users and brands, frustration as brands attempt to start online conversations, cutting out comment sections on news sites…it’s becoming clearer than ever in 2016 that the promise of online dialogue turns out to be all talk and no action. In December 2015 the Toronto Star took commenting off its website. The... Read More »

Snapchat’s strategy for becoming the information media of young people

Snapchat is no longer the sexting application that originally built the brand’s reputation. By constantly posting new content, Snapchat has quickly developed into a powerful messaging service and, more recently, a platform designed to deliver freshly packaged information to its 100 million young users. Since it was launched in 2011, Snapchat has been continually innovating,... Read More »

Apps & games for cognitive fitness: A no brainer?

Are claims of  apps offering “workout for the brain” just interesting sales pitches, or are they actually indicative of pre-emptive steps we can take to stave off cognitive decline? Tis the season of New Year's Resolutions, of regrets of habits past and for the crafting of plans laden with good intentions for the year ahead.... Read More »

ICT Giants Seeking Startups for Long-Term Relationship

Top players in the information and communications technology (ICT) and entertainment industries are putting a wealth of free (or next-to-free) resources and tools at the disposal of tech startups to facilitate their growth. In French, the translation proposed by the Office québécois de la langue française for “startup” is “jeune pousse”—literally a “young shoot.” The... Read More »

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