Blog - Business Practices

Promoting your indie game: ten lessons learned by Versus Evil

Steve Escalante, general manager of indie game publisher Versus Evil, shares ten lessons he learned about PR campaigns and launch windows. With 15 years of experience in video game development and publishing, Steve Escalante knows what works and what doesn’t when it comes to launching and promoting a game. He presented some of the lessons... Read More »

Influencer Marketing for Creative Industries

How do you find the right opinion leaders and persuade them to promote your creative product? Here are some tips and a look at Stikbold!’s recent successful influencer campaign. Influencer marketing might sound like the latest fad in a social media-driven world. It is especially attractive to independent players in the creative industries due to... Read More »

The Bridges and Frontiers of Cultural Entrepreneurship

How can digital cultural property be exported on an international scale? French and Canadian entrepreneurs demonstrated their know-how during the very first Enterprising Culture forum held in Toronto. A look back on promising initiatives in the fields of visual arts and editing. Since 2012, the Canadian Film Centre’s Media Lab (CFC Media Lab) supports the... Read More »

Pokémon GO and Stranger Things: Building on Nostalgia

The summer of 2016 will be remembered for two cultural productions that used nostalgia to build their popularity: the Pokémon GO mobile app and Netflix’s Stranger Things science-fiction series. When used properly, nostalgia can become a powerful tool in any business model. A study conducted by the Journal of Consumer Research arrives at the conclusion... Read More »

How Amazon Became the Top Rival to Netflix

Amazon made important strides in 2016, winning Emmy Awards and attracting major talent to its innovative online pilots and day & date theater/online releases. A look back on its recent history and a number of forecasts on its future will show just how innovative Amazon really is. From Amazon “Unbox” to Amazon Video Launched in... Read More »

Virtual Reality and Monetization Strategies

For the past two years, virtual reality (VR) providers and creators have been implementing tools and content to prompt consumers to purchase dedicated headsets and live new-format immersive experiences. Will the adoption of this technology be spurred by low prices or monetization strategies that are similar to those developed for traditional screen content? VR pioneers... Read More »

The New Podcast Economy

Against all odds, the podcast industry is currently experiencing explosive growth and is at the core of a new flourishing economy. It attracts new investors, and audiences have never been as numerous. This new market attracts so much attention that some people are now predicting a financial bubble. What’s the story? It’s 4:00 p.m. and... Read More »

How Screening Room Is Challenging the Way Hollywood Works

Sean Parker’s Screening Room project is creating real hullabaloo in Hollywood. The service offers the possibility of watching major releases at home on the day they come out in theatre. Exhibitors are up in arms about it. In the filmmakers’ camp, news of the service has polarized directors with big names perched on either side... Read More »

Interactive Fiction: The Videogame / Film / Novel Hybrid

A look at “interactive fiction,” video game genre growing in popularity that favours storytelling and feelings over gameplay. Heavy Rain, released on PlayStation in 2010, sold more than 3 million copies in 3 years, with a new release for PS4 slated for March 2016. Lifeline ranked No. 1 in downloads for paid mobile games in... Read More »

Online Dialogue: The End of an Era?

Declining interaction between online users and brands, frustration as brands attempt to start online conversations, cutting out comment sections on news sites…it’s becoming clearer than ever in 2016 that the promise of online dialogue turns out to be all talk and no action. In December 2015 the Toronto Star took commenting off its website. The... Read More »

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