Blog - Business Practices

The Beyoncé System or What the Diva Teaches Us on the State of Mass Media

During the night of December 12 to 13, 2013, singer Beyoncé took the music industry by surprise by using the iTunes download platform to launch an album featuring 14 songs and 17 videos without prior warning or publicity. Soberly titled BEYONCÉ, the album was simply announced (at the same time as it was launched on iTunes) via... Read More »

OTT, VOD, IPTV, DVR… The alphabet soup of new TV

The digital television revolution How do you consume television? That is one of the questions that the CRTC asks as part of a new public consultation that was launched at the end of October: Let’s Talk TV: A conversation with Canadians. Do one or the other of the following distribution modes ring a bell: OTT, IPTV,... Read More »

Repertoire of Web Series Festivals and Awards Ceremonies for Canadian productions

Post co-authored with Laurence Beaudoin-Masse from Independent Production Fund. Canadians are renowned as talented web series creators. Each and every year, dozens of web fictions and documentaries are produced here. Faced with an offer of quality productions that is perpetually increasing, one of these creators’ main challenges remains “discoverability.” How can creators make their projects stand... Read More »

Millennials Master the Market

Report from the Convergence Strand at the New York Film Festival, September 28–30 2013 “When it rains, do you want to be holding a single bucket or ten?” That was the kick-off question asked by Gary Delfiner, president, Digital Distribution, Screen Media Ventures. Delfiner was one of five panelists taking part in the “Platform Agnostic,... Read More »

Will Netflix’s Deal with Virgin Media UK Impact Canada?

If you don’t happen to closely follow developments in over-the-top (OTT) services, you may have missed the news released in mid-September that Netflix has struck a deal with Virgin Media in the UK to directly provide the Netflix app to its TiVo service subscribers. Although there is nothing new about the fact that the content and... Read More »

Social TV: Social Networks’ Influence on Television

Last August 6, US-based polling firm Nielsen announced a first study of its kind demonstrating—with figures to prove it—that Twitter has a certain level of influence on TV audience ratings. After a minute-by-minute analysis of 221 shows, the study arrived at the conclusion that close to half of them had been mentioned on Twitter and that... Read More »

Attracting and Retaining Audiences in Times of Multiplatform

“Traditional” broadcasters had it easy. All they had to do was produce TV shows (or have someone else do it for them), fit them into a daily 18- or 24-hour grid based on certain criteria, and promote them on their own network and other mass media they weren’t in direct competition with. Today’s broadcasters still... Read More »

From Branded Content to Branded Channel

The “Advertising is dead. Long live branded content!” post addressed a topic that covers a number of discussion-worthy issues, especially considering that the relationship between audiovisual content and brands, which started developing almost 100 years ago, is as strong and complex as ever. The Procter & Gamble brand is a perfect example of this relationship.... Read More »

Advertising is Dead. Long Live Branded Content!

Not too long ago, we were all working in a “audiovisual landscape.” But today, we’re evolving in a “media ecosystem.” And it’s a concept that’s far from being a fad. The image conveyed by this term seems to be tailor-made to the situation our industry currently finds itself in. As Wikipedia informs us, an ecosystem... Read More »

Free-to-Play vs. Pay-to-Play: Successful Mobile Games that Break the Rules

The lucrative free-to-play (F2P) market is clearly tempting. But there’s more than F2P, as two Canadians pointed out at the recent (March 2013) Game Developers Conference in San Francisco. Each had a perspective on creating games that people actually want to pay for. Both focused on the growing trend towards “premium” and “paymium” strategies. In... Read More »

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