Blog - Business Practices

Repertoire of Web Series Festivals and Awards Ceremonies for Canadian productions

Post co-authored with Laurence Beaudoin-Masse from Independent Production Fund. Canadians are renowned as talented web series creators. Each and every year, dozens of web fictions and documentaries are produced here. Faced with an offer of quality productions that is perpetually increasing, one of these creators’ main challenges remains “discoverability.” How can creators make their projects stand... Read More »

Millennials Master the Market

Report from the Convergence Strand at the New York Film Festival, September 28–30 2013 “When it rains, do you want to be holding a single bucket or ten?” That was the kick-off question asked by Gary Delfiner, president, Digital Distribution, Screen Media Ventures. Delfiner was one of five panelists taking part in the “Platform Agnostic,... Read More »

Will Netflix’s Deal with Virgin Media UK Impact Canada?

If you don’t happen to closely follow developments in over-the-top (OTT) services, you may have missed the news released in mid-September that Netflix has struck a deal with Virgin Media in the UK to directly provide the Netflix app to its TiVo service subscribers. Although there is nothing new about the fact that the content and... Read More »

Social TV: Social Networks’ Influence on Television

Last August 6, US-based polling firm Nielsen announced a first study of its kind demonstrating—with figures to prove it—that Twitter has a certain level of influence on TV audience ratings. After a minute-by-minute analysis of 221 shows, the study arrived at the conclusion that close to half of them had been mentioned on Twitter and that... Read More »

Attracting and Retaining Audiences in Times of Multiplatform

“Traditional” broadcasters had it easy. All they had to do was produce TV shows (or have someone else do it for them), fit them into a daily 18- or 24-hour grid based on certain criteria, and promote them on their own network and other mass media they weren’t in direct competition with. Today’s broadcasters still... Read More »

From Branded Content to Branded Channel

The “Advertising is dead. Long live branded content!” post addressed a topic that covers a number of discussion-worthy issues, especially considering that the relationship between audiovisual content and brands, which started developing almost 100 years ago, is as strong and complex as ever. The Procter & Gamble brand is a perfect example of this relationship.... Read More »

Advertising is Dead. Long Live Branded Content!

Not too long ago, we were all working in a “audiovisual landscape.” But today, we’re evolving in a “media ecosystem.” And it’s a concept that’s far from being a fad. The image conveyed by this term seems to be tailor-made to the situation our industry currently finds itself in. As Wikipedia informs us, an ecosystem... Read More »

Free-to-Play vs. Pay-to-Play: Successful Mobile Games that Break the Rules

The lucrative free-to-play (F2P) market is clearly tempting. But there’s more than F2P, as two Canadians pointed out at the recent (March 2013) Game Developers Conference in San Francisco. Each had a perspective on creating games that people actually want to pay for. Both focused on the growing trend towards “premium” and “paymium” strategies. In... Read More »

5 Winning Ways to Sell Your App

With more than 2 million mobile apps already on the market, “new” has lost a lot of its lustre. So how do you stand out when you’re just one among so many? Basically you have to gain the confidence of users and make sure they understand why your app is worthwhile. Here’s how: 1. Accept that... Read More »

The Truth About User Acquisition

More games and apps than ever are entering the mobile market: One million+ just for Apple’s iOS and Google Play isn’t far behind with over 700,000. Great content is still central to a game’s success, but now being “discovered” is also a major challenge. Visibility counts, so developers who want to monetize their IP are... Read More »

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