Blog - Business Practices

Social Audience - Part 2: Using Metrics

How can social media engagement help measure popularity? There’s a long list of metrics available…but what really works?

Connections are “reach” metrics

Connections are people interested in content but not invested in it. The tracking of subscribers, followers, and fans (or “page likes”) resembles “reach” in traditional broadcast metrics.... Read More »

Social Audience -  Part 1: Identifying Metrics

On November 1, as part of its series of consultations with stakeholders in the television and digital media industries, the CMF will hold a working group hearing on social media audiences. In particular, the CMF wishes to discuss how the social media impact consumption of the products that it finances, in the opinion of producers, broadcasters... Read More »

The New Vimeo

On September 19, Vimeo launched a major first with an announcement that the web distribution platform would start helping its members make money with Tip Jar and Pay-to-View, two new marketing tools available to video creators and co-producers. This change could make a big difference to many Vimeo contributors, as well as to the platform... Read More »

Video on Demand - What is VOD?

The Canadian Radio-television and Telecommunications Commission (CRTC) first looked at “video on demand” (VOD) when YouTube was still eight years in the future. That was 1997 and the closest things to smartphones were PDAs (personal digital assistants) like the Palm Pilot and Newton, Apple’s tablet precursor. The first Blackberry did not appear for another few... Read More »

SkimLinks - Monetization Made Easy

Maybe you’ve never heard of SkimLinks, but you’ve almost certainly seen their work. The London-based company’s content monetization tool turns keywords into affiliate links. A user who clicks on one is redirected to a merchant or a product website. Unlike services such as AdWords, SkimLinks does not “advertise” the link, says CEO and founder Alicia Navarro, meaning it... Read More »

New Study Takes a Serious Look at Crowdfunding the Canadian Way

The phenomenon known as crowdfunding or participatory financing is generating a growing interest among creators of innovative products and content worldwide. In Canada, public funding is a limited resource, and while private sector financing for creative industries and innovation is on the rise, it’s still unable to meet the enormous demand for funding in this sector,... Read More »

The IBM 2012 CEO Study unveiled at C2-MTL

Opening day at C2-MTL featured the unveiling of the IBM 2012 CEO Study. This biennial initiative surveys corporate leaders around the world to gauge the latest business management trends. This year, more than 1,700 chief executive officers took part in interviews. Marc Chapman, Managing Partner with IBM Global Business Services, presented the results of the study... Read More »

Life of the rich and substantial

A little over a year ago, the CMF unveiled its new guidelines and introduced the concept of « rich and substantial », a new prerequisite for digital media components in the Convergent Stream that excited some... and puzzled many.  As the CMF is releasing its first annual report, we sat down with the CMF’s English... Read More »

Can you afford to lose 1 minute?

What happens on the Web in 1 minute? Adverblog has identified our online activities and divided them into 20 streams: 5 streams are dedicated to COMMUNICATION through email, Skype or using social networks; 3 are dedicated to TECHNOLOGY: plug-ins downloads or optimizing browsers; 1 is dedicated to SEARCHING the net; 1 to domain registration; and... Read More »

Launch of “Trendscape”

The creation of the Canada Media Fund in June 2009 marked the beginning of a new era in the Canadian audio-visual industry by taking into account the major changes our industry has undergone since the arrival of new digital technologies. It didn’t take long for CMF senior management – with the support of its board... Read More »

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