Blog - Case Studies

TFO Is Using A Video Game Engine to Make TV, And It’s Working

Ontario’s French public broadcaster TFO is booming. Driving this growth is the use of technology and innovation to pioneer new ways to create TV content. The awards, and the audiences, have followed. TFO, Ontario's educational French-language broadcaster, is publicly-funded, with a focus on content for young Franco-Ontarians and French speakers and learners worldwide. Like many... Read More »

Chat Fiction: A New Format for Creative Storytelling

How can content producers target Gen Z? By making shows like instant messaging conversations, says TBWA Zurich's Head of Content. Written by Sandra Lehner (MIP Blog) Gen Z (13- to 17-year-olds) is the most web-savvy, app-friendly generation. They favour immediate, personal platforms such as Snapchat and Whatsapp, rather than broadcasting their lives widely and publicly for all to... Read More »

A Made-in-Canada Solution to One of VR’s Biggest Challenges: Directing Attention

Liquid Cinema is a software that makes it possible to create a virtual reality (VR) experience where viewers never miss an important moment of the film, no matter where they look. As far as storytelling mediums go, cinematic VR (or immersive 360° video) is the new kid on the block. It’s both immensely powerful (with... Read More »

The Global Market Race for Talents and Renowned Creative Brands

The opportunities made available to Canadian companies are numerous on a global level, but the competition is intensifying. To benefit from this global market race, industry players are increasingly betting on talents and strong brands. This article presents an excerpt from our Trends Report: 2017 Mid-Year Update. “As the entertainment and media industry becomes more and... Read More »

Building a Successful Studio After a First Indie Game

Through the Canada Media Fund’s Accelerator Partnership Program, indie studio Thunder Lotus Games worked with incubator District 3 and earned over $1 million in revenue. Founder Will Dubé recalls the journey, from crowdfunding his game Jotun to building a successful business. Jotun, the first game from indie studio Thunder Lotus Games, is a hand-drawn action/exploration game... Read More »

The Industry of Virality (or what a raccoon video can teach us about the Internet)

Once an organic phenomenon, Internet virality is now a well-oiled industry. The author of the recent Pearson Airport racoon video shares his insights on today’s viral content business. If someone told you there is a direct connection between accounting and the now famous airport raccoon video you probably would not be inclined to believe them. Yet... Read More »

Battling ‘Fragmentation’ In Virtual Reality: How Secret Location’s Vusr Tool Is Empowering Creators

Toronto-based firm Secret Location is looking to change the rules of the game with Vusr, a tool that streamlines the distribution of virtual reality content to all current VR platforms. Vusr has already caught the attention of major content creators such as CBC/Radio-Canada and The New York Times. Virtual reality is an incredibly powerful tool... Read More »

SwapTales: Léon!: the Making of a Family Video Game

A look at the making of SwapTales: Léon! an award-winning game designed to appeal to young and old alike. The concept: changing the storyline by inverting words... When discovering an original yet oh-so-obvious form of entertainment, you might have wondered: “Now, why hadn’t anyone thought of that before?” That’s exactly how I felt the first... Read More »

Optimizing Your Trailer for Social Media

This post is an excerpt from the e-book Winning Your Audiences. Movie Marketing in the Connected World. A trailer is a crucial creative tool when it comes to marketing your content. Here are tips and recent examples to help you edit an engaging TV or movie trailer. Often, within film marketing, we find that trailers miss... Read More »

The amazing story of Indie Game: The Movie

Directors and producers Lisanne Pajot and James Swirsky are true pioneers of the ‘direct to fan’ approach. The success of their film Indie Game: The Movie showed the huge potential of hybrid distribution strategies. Unfaltering dedication explains this amazing achievement in terms of creative entrepreneurship. Innovators despite themselves? Lisanne Pajot and James Swirsky could never... Read More »

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