Blog - Case Studies

Alice, The Virtual Reality Play: When the Real and the Virtual Meet

Produced by DV Group, Alice, The Virtual Reality Play is both a technical achievement in the world of VR storytelling and the layout of a possible economic model for ambitious of immersive works. With creative director Marie Jourdren and innovation director Antoine Cardon, we retrace the story of this inspiring experimental project. A few months... Read More »

Skyship Entertainment’s Data-based Creation: A Formula for Success

Skyship Entertainment is based in Toronto and produces digital content for preschoolers. With more than 9 billion YouTube views and 9.9 million subscribers, the digital creator is demonstrating how to unlock great success by meeting the needs of a specific market and using data-based intel. “Follow something that’s true to you and that you’re going... Read More »

Telling stories with objects

Bringing together the real and the virtual can make a project more impactful, while also providing a new alternative to monetize digital projects. Photo: Wuxia the Fox, an augmented book & app Creating in the digital world often means observing intangible things, where interfaces and screens are required to connect audiences with content that was especially... Read More »

Patreon and Drip: An Analysis of Subscription-Based Crowdfunding Platforms

If you were told that there is a model that enables you to control your creation and eventually quit your day job, admit that you’d be interested in knowing more even if you didn’t really believe it! This model is subscription-based crowdfunding driven by Patreon and now by Drip, a new Kickstarter acquisition. Many creators and... Read More »

Ravenous: Marketing a Horror Movie in the Social Media Era

A socio-support campaign, influencers, audience targeting on Facebook and Twitter: here's an analysis of the role played by social media and digital platforms in developing an online community for Quebec’s horror feature film Ravenous (Les Affamés), nominated for five Canadian Screen Awards. Whereas Canadian horror films are renowned throughout the world since David Cronenberg produced... Read More »

Creating a Snapchat Original Series: The #PLS Success Story

Far from simple communication tools, social networks are becoming increasingly viable storytelling platforms for documentaries and works of fiction. Snapchat stories such as #PLS are also a great way to reach Gen Z and millennials. “Social stories” stand out among other digital and interactive works as they need to be adapted to each social media platform... Read More »

Media Usages of 9–12 Year-olds: The Age of Digital Independence

Written by Gaëlle Saules, Florence Roche, and Judith Beauregard. Heading toward the tween stage of their lives, children aged 9 to 12 years reach a level of independence with respect to their media usages and entertainment choices. More than half of all children aged 12 have a cell phone Many children in this age group are emancipated by... Read More »

Media Usages of 5–8 Year-olds: Children Take Control of Their Autonomy

Written by Gaëlle Saules, Florence Roche, and Judith Beauregard. Whereas parents choose the entertainment for their 3–5 year-olds, between the ages of 5 and 8, children become increasingly autonomous with respect to their media usages and start to assert their preferences in terms of activities and contents. What is the symbol of this autonomy? According to a Common... Read More »

Media Usages of 3–5 Year-olds: Child Users, Parent Companions

Written by Gaëlle Saules, Florence Roche, and Judith Beauregard The media usages of children between 3 and 5 years of age are a reflection of how their parents use them. Parents influence and accompany their children by deciding the content they watch or interact with, the supports they use for this purpose and the time they spend... Read More »

Inanimate Alice VR: How Digital Producers Can Thrive Working Across Oceans

A new Inanimate Alice VR episode is coming to life with the help of the Canada-Australia Digital Media Incentive. We talked with Ian Harper, the project’s lead producer. For the past 12 years, Ian Harper has had a story stuck in his head that has been impossible for him to shake away. He’s spent much... Read More »

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