Blog - Case Studies

Three Examples That Prove the Potential of Blockchain Technology in Creative Industries

This post is an excerpt from the e-book Winning Your Audiences. Movie Marketing in the Connected World. Blockchain technology has the potential to greatly facilitate the distribution and licensing of films, TV shows and games. Three case studies show how creative industries are starting to use this technology. The route of all distribution deals is through... Read More »

Telling Stories Through Phone Messages: Bury me, my Love and the Syrian Crisis

Interview with Florent Maurin, creator and producer of Bury me, my Love, an interactive work midway between fiction and documentary. Using a phone to send messages has become one of our favourite pastimes. Messaging apps are actively used by more than 5 billion people—a figure that excludes traditional SMS services. It therefore didn’t take long for... Read More »

Selling to the World: Tips From Canadian TV and Digital Producers

Six tips from some of Canada’s most successful TV and digital content exporters. Prior to the arrival of OTT and the multi-platform media world, creating programming primarily for one’s national market was the way-to-go model for many producers. Today, however, the borders that once defined broadcasters’ and producers’ playing fields are disappearing. And so those... Read More »

Eté: Instagram as a Storytelling Tool to Drive Audience Engagement

Making sure an audience finds and watches digital content is not an easy task. An increasing number of projects are therefore developed to be told directly on the social networks that are used by the public. There have already been a number of experiments on Facebook and Twitter, but somewhat less on the Snapchat and... Read More »

Culture Is Everywhere: Voyages Sonores 3D and Cube

The story of our history, our heritage and our culture was for a long time confined to well-defined spaces such as libraries, museums, historical monuments, and schools. However, this territory is expanding. With digital technology, cultural mediation moves beyond traditional spaces and deploys itself more effectively to every sphere of our daily lives. Two trends... Read More »

TFO Is Using A Video Game Engine to Make TV, And It’s Working

Ontario’s French public broadcaster TFO is booming. Driving this growth is the use of technology and innovation to pioneer new ways to create TV content. The awards, and the audiences, have followed. Would you like to receive similar articles directly in your inbox? Subscribe to our weekly and/or monthly newsletter(s).
TFO, Ontario's educational... Read More »

Chat Fiction: A New Format for Creative Storytelling

How can content producers target Gen Z? By making shows like instant messaging conversations, says TBWA Zurich's Head of Content. Written by Sandra Lehner (MIP Blog) Gen Z (13- to 17-year-olds) is the most web-savvy, app-friendly generation. They favour immediate, personal platforms such as Snapchat and Whatsapp, rather than broadcasting their lives widely and publicly for all to... Read More »

A Made-in-Canada Solution to One of VR’s Biggest Challenges: Directing Attention

Liquid Cinema is a software that makes it possible to create a virtual reality (VR) experience where viewers never miss an important moment of the film, no matter where they look. As far as storytelling mediums go, cinematic VR (or immersive 360° video) is the new kid on the block. It’s both immensely powerful (with... Read More »

The Global Market Race for Talents and Renowned Creative Brands

The opportunities made available to Canadian companies are numerous on a global level, but the competition is intensifying. To benefit from this global market race, industry players are increasingly betting on talents and strong brands. This article presents an excerpt from our Trends Report: 2017 Mid-Year Update. “As the entertainment and media industry becomes more and... Read More »

Building a Successful Studio After a First Indie Game

Through the Canada Media Fund’s Accelerator Partnership Program, indie studio Thunder Lotus Games worked with incubator District 3 and earned over $1 million in revenue. Founder Will Dubé recalls the journey, from crowdfunding his game Jotun to building a successful business. Jotun, the first game from indie studio Thunder Lotus Games, is a hand-drawn action/exploration game... Read More »

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