Blog - Case Studies

Creating a Snapchat Original Series: The #PLS Success Story

Far from simple communication tools, social networks are becoming increasingly viable storytelling platforms for documentaries and works of fiction. Snapchat stories such as #PLS are also a great way to reach Gen Z and millennials. “Social stories” stand out among other digital and interactive works as they need to be adapted to each social media platform... Read More »

Media Usages of 9–12 Year-olds: The Age of Digital Independence

Written by Gaëlle Saules, Florence Roche, and Judith Beauregard. Heading toward the tween stage of their lives, children aged 9 to 12 years reach a level of independence with respect to their media usages and entertainment choices. More than half of all children aged 12 have a cell phone Many children in this age group are emancipated by... Read More »

Media Usages of 5–8 Year-olds: Children Take Control of Their Autonomy

Written by Gaëlle Saules, Florence Roche, and Judith Beauregard. Whereas parents choose the entertainment for their 3–5 year-olds, between the ages of 5 and 8, children become increasingly autonomous with respect to their media usages and start to assert their preferences in terms of activities and contents. What is the symbol of this autonomy? According to a Common... Read More »

Media Usages of 3–5 Year-olds: Child Users, Parent Companions

Written by Gaëlle Saules, Florence Roche, and Judith Beauregard The media usages of children between 3 and 5 years of age are a reflection of how their parents use them. Parents influence and accompany their children by deciding the content they watch or interact with, the supports they use for this purpose and the time they spend... Read More »

Inanimate Alice VR: How Digital Producers Can Thrive Working Across Oceans

A new Inanimate Alice VR episode is coming to life with the help of the Canada-Australia Digital Media Incentive. We talked with Ian Harper, the project’s lead producer. For the past 12 years, Ian Harper has had a story stuck in his head that has been impossible for him to shake away. He’s spent much... Read More »

The Accidental Origins of Degrassi

The creator of Degrassi shares how this iconic Canadian TV franchise evolved from its first season in the 1980s to its newest instalment launched on Netflix in 2016. “If I hadn’t been in that car crash, I don’t know this is the path I would have been on,” says Linda Schuyler, creator of the Degrassi... Read More »

Shot Lister: A Digital Solution to a Classic Filmmaking Challenge

An interview with Zach Lipovsky, the creator of the successful Shot Lister app which helps filmmakers to “build, organize, schedule and share shot lists”. Some of the best ideas come from moments of sudden inspiration... or while sleeping on your mom’s floor. In Zach Lipovsky’s case, it was both. This filmmaker from Vancouver and his... Read More »

Three Examples That Prove the Potential of Blockchain Technology in Creative Industries

This post is an excerpt from the e-book Winning Your Audiences. Movie Marketing in the Connected World. Blockchain technology has the potential to greatly facilitate the distribution and licensing of films, TV shows and games. Three case studies show how creative industries are starting to use this technology. The route of all distribution deals is through... Read More »

Telling Stories Through Phone Messages: Bury me, my Love and the Syrian Crisis

Interview with Florent Maurin, creator and producer of Bury me, my Love, an interactive work midway between fiction and documentary. Using a phone to send messages has become one of our favourite pastimes. Messaging apps are actively used by more than 5 billion people—a figure that excludes traditional SMS services. It therefore didn’t take long for... Read More »

Selling to the World: Tips From Canadian TV and Digital Producers

Six tips from some of Canada’s most successful TV and digital content exporters. Prior to the arrival of OTT and the multi-platform media world, creating programming primarily for one’s national market was the way-to-go model for many producers. Today, however, the borders that once defined broadcasters’ and producers’ playing fields are disappearing. And so those... Read More »

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