Blog - Case Studies

Miss Chic Tonique: Key Ingredients for Creating a Successful Web Series

Does Miss Chic Tonique ring a bell to you? If you’re around young teenage girls, chances are they are hooked on this series of short capsules that are both fun and charming. It’s an overwhelming success for VRAK and the community is now well established on Facebook and Instagram. Marie-Philippe and Simone—the young hosts who... Read More »

Anarchy: An Ambitious Participatory Fiction With Mixed Results

France Télévisions’ New Writing team continues to explore transmedia fiction. After launching its linear webseries platform, Studio 4 (formerly Studio 4.0), just last fall, it orchestrated one of the most interesting participatory fiction projects since The Spiral in 2012. Using Alternate History and Real Time In October 2014, France was hit by an unprecedented economic... Read More »

State of the Union Address in the US: When the Web Makes Better TV than TV Itself

This year, Barack Obama broke with tradition regarding the preparation of his annual State of the Union address, which the New York Times qualifies as a classic old-media event. After having lifted the embargo on the address’ content by making it available to the entire planet through Medium more than one hour before the scheduled... Read More »

Commemorating WWI Online: A Few Examples from France

(Re)promoting archives on the web In France, several initiatives are underway to mark the 100th anniversary of the beginning of the Great War. Among televised documentaries and various commemorative ceremonies, digital media actors have seized the topic in the hope of giving a digital and possibly innovative vision to this commemoration on a global scale.... Read More »

360° Engagement and Live Coaching: TV & Web success Qu’est-ce qu’on mange pour souper?

Is it possible to make the leap from Twitter to television? This year, Québec foodies acclaimed a new show broadcast by Radio-Canada: Qu’est-ce qu’on mange pour souper? (“What’s for dinner?“). The show hosted by Danny St Pierre is broadcast daily at 5:00 p.m. (and available starting at 5:30 p.m. on the web) since September 2013 and ended... Read More »

CBC’s Punchline: Canada’s New One-Stop Shop for Comedy

On June 26, 2014, the CBC announced a new digital-first strategy aimed at getting it to 2020. Part of that strategy consists of shifting resources and audiences to digital platforms. The CBC is trying to manage dwindling financial resources while at the same time fulfilling its mandate to provide diverse content to Canadians across the... Read More »

Everyday Rebellion: Civil Disobedience, UGC and Cross-Media

Imagine learning that your country’s national democratic elections had been rigged. You’d most likely join the inevitable protest marches that would be organized. But imagine having to watch events unfold from afar as your family is in exile. This is the situation in which two brothers, Arash and Arman T. Riahi, found themselves after the... Read More »

Sherlock – From Literary Classic to Modern Success. The Game is On!

Sherlock Holmes, Arthur Conan Doyle’s famous detective, has seen a litany of permutations since he was first introduced to the public in 1887 in the first of the author’s four novels. However, it was Conan Doyle’s short stories—published monthly in The Strand magazine—that captured the public’s imagination and incited members of the public to write... Read More »

PERSONAL CONVICTION – Case Study of a truly immersive transmedia experience

[Text in picture: PERSONAL CONVICTION - What if you held a man’s destiny in your hands? - Participate in the experience at] After Cinemacity and Type: Rider, ARTE is launching its latest bi-media project on February 10, this time entirely fiction... or almost: the project follows a police investigation on television, and recreates the... Read More »

Tour Paris 13, a transmedia experience based on street art

In October 2013, cultural media and street art lovers from all over the world had their eyes glued to a small apartment building in Paris’ 13th arrondissement which was slated for demolition. A neighbourhood gallery that specializes in street art managed to convince the arrondissement’s town hall, the building’s landlord and over one hundred artists... Read More »

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