Blog - Case Studies

New Players Series: Amazon Produces Comedy and Youth content

By: Catalina Briceno and Gabrielle Madé Soon after content creation initiatives by Netflix and Hulu, Amazon said in May 2012 that it too would produce and distribute original creations, in this case targeted exclusively for its Premium members. Unlike its competitors, though, it will select content by inviting scriptwriters (professional and amateur) to submit projects... Read More »

New Players Series: HuffPost Launches Web Streaming Network

By: Catalina Briceno and Gabrielle Madé The Huffington Post is known for its socially-oriented news sites. Now, though, it is set to produce and broadcast video. HuffPost Live programming, announced in February 2012, has debuted on August 13. Features by journalists, bloggers and members of the written platform will be accompanied by live discussions and... Read More »

New Players Series: Hulu Makes its First Content Sale to Television

By: Catalina Briceno and Gabrielle Madé   Hulu announced in July 2012 its first sale of original content to a television network. The American company, known primarily for its television “catch-up viewing” service, has been pouring more resources into original programs. The initiative has already borne fruit. Broadcast rights for the movie review show Spoilers... Read More »

New Players Topple Walls between Web and TV

By: Catalina Briceno and Gabrielle Madé What you should know about Google as a cable operator, Hulu’s move to original programming, the Huffington Post’s web streaming, and Amazon as a content creator Debates about television’s future often highlight two very polarized views: The “death of television” versus numbers that show that  number of hours spent... Read More »

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