Blog - Case Studies

PERSONAL CONVICTION – Case Study of a truly immersive transmedia experience

[Text in picture: PERSONAL CONVICTION - What if you held a man’s destiny in your hands? - Participate in the experience at] After Cinemacity and Type: Rider, ARTE is launching its latest bi-media project on February 10, this time entirely fiction... or almost: the project follows a police investigation on television, and recreates the... Read More »

Tour Paris 13, a transmedia experience based on street art

In October 2013, cultural media and street art lovers from all over the world had their eyes glued to a small apartment building in Paris’ 13th arrondissement which was slated for demolition. A neighbourhood gallery that specializes in street art managed to convince the arrondissement’s town hall, the building’s landlord and over one hundred artists... Read More »

TV series experiment beyond Facebook and Twitter

Translation: “When my friends don’t understand my decision to integrate the seminary“ Source: Ainsi soient-ils (Tumblr) Odysseus Pinterest, Tumblr and Instagram have today invaded our lives as giants Facebook and Twitter did before them. TV producers and broadcasters were right on the money when they decided to adopt these “new networks” which are more... Read More »

Cinemacity – A mobile app to discover Paris through its movies

Source: Screenshot from Cinemacity is the latest smart phone application from the team at ARTE Web in a coproduction with transmedia studio Small Bang. An initiative of Michel Reilhac (Director of ARTE Cinéma at the time and now an independent transmedia author), Cinemacity allows users to take a unique stroll through one city’s cinematographic heritage—Paris in this instance—in a... Read More »

Clue on the Second Screen: the “Les petits meurtres d’Agatha Christie” experience

In line with its ongoing strategy of bringing innovation to television on a regular basis, France Télévisions and its New Writing team launched an unprecedented interactive experience in April 2013. Viewers were able to take part in a live investigation during the broadcast of an episode of the Les petits meurtres d’Agathe Christie (“Little Murders... Read More »

Social TV – When Zombies Take Over Twitter

Last November’s first free-to-air broadcast of hit TV series “The Walking Dead” in France gave the Darewin ad agency and French digital cable (TNT) network channel NT1 the perfect opportunity to successfully combine two of today’s hottest trends: zombies and social TV. Though television has always been a “social” medium by nature, sparking discussions about... Read More »

TYPE:RIDER Video Game, Documentary and Transmedia

ARTE France and its associated producers continue to explore web documentary, participatory fiction, online magazine and many other transmedia creative formats. Among these, Type:Rider is an outstanding example – both in its subject matter and its auteurist vision of video game design. Type:Rider is a multiplatform game whose name evokes its basic plan, a mix of mechanical writing... Read More »

Case Study - «Plus belle la vie» Transmedia

Last summer the people behind the hit French TV series Plus belle la vie (PBLV) didn’t waste any time diving into transmedia storytelling by developing an ambitious alternate-reality game (ARG) intended primarily for the show’s diehard fans. Plus belle la vie is the only daily drama series on French television to have known consistent success... Read More »

A New Breed of Media Tycoons (Part 2)

(Part 1 of this two-part article avaliable here)
When YouTube started rolling out its channel strategy and announced an initial $100 million investment to create original content for its platform last year, producer-partners were offered a production advance and an enhanced revenue sharing opportunity. After focusing on powerhouse Machinima, it’s time to put... Read More »

A New Breed of Media Tycoons (Part 1)

After Machinima, Maker Studios and other home-grown video web content producers, it was the turn of two other leading web brands – BalconyTv and AwesomenessTV – to lock in their first instalment of private funding a few days ago. Venture capital firms like Greycroft Partners, MK Capital, New World Ventures and Polaris Venture Partners are... Read More »

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