Blog - Technology

What to Look Forward to This Year in Virtual and Augmented Reality Technology

Standalone virtual reality (VR) headsets, 360° cameras and consumer-oriented augmented reality (AR) smart glasses are just a sample of what made a big splash at CES 2018. Here’s a look at where the industry is heading this year. CES 2018, hosted by the Consumer Technology Association and showcasing major innovations in VR and AR, wrapped... Read More »

Storytek: Rethinking Media Intellectual Property at the Heart of the “Estonian Miracle”

Tallinn has once again confirmed its status as Europe’s digital capital by the addition to its arsenal of Storytek, one of the first technology intellectual property (IP) accelerators for creative industries. Here is the inside story of an ambitious and inspiring concept. The birthplace of Skype and Kazaa as well as a pioneer of digital... Read More »

Venice VR and its Heavenly Isle of Virtual Reality

A guided tour of Lazarretto Vecchio, an island dedicated to VR during the 74th Venice International Film Festival, accompanied by Michel Reilhac, the organizer of the first edition of Venice Virtual Reality. After 85 years of existence and 74 editions, the Venice Mostra has become a true monument of tradition in film. As is the... Read More »

Marketing Your Content in the Age of Artificial Intelligence

As noted in the first chapter of our previous Trends report, artificial intelligence (AI) is now concentrated in the hands of a small group of technology players who control the user discovery path from beginning to end. This level of control by a handful of major corporations is a cause for concern. Fortunately, filter bubbles... Read More »

The State of Virtual Reality in Canada

While Canada has an opportunity to become a leader in virtual reality (VR), entrepreneurs should prepare themselves to tackle three key challenges: market maturity, talent and funding. Launched at the end of June 2017, the bilingual website Pulse on VR presents an ongoing snapshot of the Canadian Virtual Reality (VR) ecosystem as it evolves. You... Read More »

Expert Advice on Creating Virtual Reality Projects

Virtual reality is still in its infancy and it’s not always an easy task to identify projects that have potential. At the F8 Conference in California, four experts discussed what are the best way to create content for this technology. How do you determine which projects are worthy of being carried out? “For us, what... Read More »

Battling ‘Fragmentation’ In Virtual Reality: How Secret Location’s Vusr Tool Is Empowering Creators

Toronto-based firm Secret Location is looking to change the rules of the game with Vusr, a tool that streamlines the distribution of virtual reality content to all current VR platforms. Vusr has already caught the attention of major content creators such as CBC/Radio-Canada and The New York Times. Virtual reality is an incredibly powerful tool... Read More »

Is Virtual Reality Child’s Play?

Written by Marc Roberge, Florence Roche, and Judith Beauregard Virtual reality and 360 video open up new horizons for children’s content, especially when it comes to teaching. But what can be said about the potential risks of this new technology as far as young viewers are concerned? Virtual reality (VR) is increasingly accessible to children. McDonald... Read More »

The immersive power of binaural sound: an interview with Amaury La Burthe (Audiogaming)

What is binaural sound and how can you use it in your work? Amaury La Burthe, who specializes in audio tools for digital media, explains how this technology contributed to the success of the Notes on Blindness virtual reality experience. New narrative formats create a breeding ground for sound designers, and there are more and... Read More »

CtrlEdit: a new tool for producing interactive movies

Baptiste Planche talks about his software CtrlEdit, a new tool for producing interactive movies in a simple and cost-effective way. By nature and use, cinema is a linear media that excels at having us lose track of time and plunging us into increasingly complex stories. This is due in part to cinema’s extreme industrialization. Today’s... Read More »

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