Blog - Users and Uses

Four Defining Characteristics of Digital Canada

What makes Canada digitally unique according to comScore? Our love for desktops, tablets and entertainment apps… In its Global Digital Future in Focus 2018 report, comScore analyzed 13 digital markets, including Canada, by examining key audience and consumption indicators across desktop, smartphone and tablet devices. We learn that, compared to the US, the UK, France, Italy,... Read More »

TV Content Trends: Canada vs. United States

Do Canadians and Americans love the same TV genres? Despite many similarities, TV producers and distributors must devise custom-made strategies for each country, according to Parrot Analytics data. By Kayla Hegedus (MIP Blog) A common perception outside of Canada is that our country is very similar to the United States, differentiated only by our love of hockey... Read More »

Media and Tech in India: Different Kinds of Digital Divides

India’s media and technology sectors are unique in the global marketplace. A recent report published by the CMF looks at opportunities for TV and video game content producers. A country with 850 television channels that reach about 500 million people? That would be India. A country where Netflix doesn’t dominate the streaming video market and... Read More »

Children’s Media Habits: An In-Depth Analysis

What are the favourite media contents and devices of toddlers, children and tweens? Global trends show that youth programming is one of the categories of content most sought-after by consumers. Indeed, major online players, such as Netflix and YouTube, are betting big on this genre. Canada is no exception to this trend. Along with fiction and... Read More »

Media Usages of 9–12 Year-olds: The Age of Digital Independence

Written by Gaëlle Saules, Florence Roche, and Judith Beauregard. Heading toward the tween stage of their lives, children aged 9 to 12 years reach a level of independence with respect to their media usages and entertainment choices. More than half of all children aged 12 have a cell phone Many children in this age group are emancipated by... Read More »

Media Usages of 5–8 Year-olds: Children Take Control of Their Autonomy

Written by Gaëlle Saules, Florence Roche, and Judith Beauregard. Whereas parents choose the entertainment for their 3–5 year-olds, between the ages of 5 and 8, children become increasingly autonomous with respect to their media usages and start to assert their preferences in terms of activities and contents. What is the symbol of this autonomy? According to a Common... Read More »

Media Usages of 3–5 Year-olds: Child Users, Parent Companions

Written by Gaëlle Saules, Florence Roche, and Judith Beauregard The media usages of children between 3 and 5 years of age are a reflection of how their parents use them. Parents influence and accompany their children by deciding the content they watch or interact with, the supports they use for this purpose and the time they spend... Read More »

Where are the Women in eSports?

(Photo: IDDQTPIE) Globally, close to half of all gamers are women. Why then do they continue to represent a minority in the eSports arena? A look back at the historical origins of the gender divide in the videogame industry. Since they were academically legitimated in the 2000s, videogames have carved out a place for themselves... Read More »

The Most Popular Television Subgenres for 2017 in the USA

From Apocalyptic dramas to Superhero series and Sci-Fi comedies... Parrot Analytics reveals the most-demanded television subgenres of last year. By Karina Dixon (MIP Blog) We’re used to looking at drama, factual or formats. But why not go a level deeper? Fantasy dramas, historical adventures and even sci-fi comedies (like Dirk Gently’s Holistic Detective Agency, top... Read More »

CRTC’s 2017 Communications Monitoring Report: the Steady Rise of Internet TV

For the first time this year, the CRTC’s Communications Monitoring Report presents data on revenues generated from Internet services. One thing is clear: the popularity of video-on-demand services is undeniably on the rise. Year after year, the CRTC’s Communications Monitoring Report, which provides a bill of health of Canada’s communication system, measures the evolution of... Read More »

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