Crowdfunding in Canada – Launch of an Online Resource

The Canada Media Fund (CMF) announced today the launch of an online information resource for crowdfunding in a Canadian context. Created by the CMF in collaboration with research firm Nordicity, this online resource, designed for content producers and creators planning a crowdfunding campaign, is also accessible to anyone who wants to learn about, or get the latest statistics and data on the crowdfunding phenomenon.

In August 2012, the CMF published Crowdfunding in a Canadian Context: Exploring the Potential of Crowdfunding in the Creative Content Industries (still available in its PDF version). In light of the extensive interest in the publication, and the growing popularity of crowdfunding in Canada and around the world, the study was transformed into a regularly updated online resource.

The microsite’s four main sections are: Facts and Stats, Best Practices, Case Studies and Regulatory Updates. It includes the content of the original study, with regular updates. Among the new content entries is a report on the recent public hearings in Quebec and Ontario on the possibilities of opening up to equity crowdfunding.

An update containing the most recent statistical analysis carried out by Massolution on the evolution of crowdfunding around the world is also offered. One notable finding is that crowdfunding continues to be a growing trend (Massolution estimates that the $2.7 B raised in 2012 will grow to $5.1 B in 2013, an impressive increase of 89%). Massolution further reports that 21.5% of the total funds raised in 2012 were for initiatives related to the CMF’s areas of activity, primarily audiovisual and technological projects.

Total amount of money raised via crowdfunding globally in USD Most active categories in 2012

This online resource also provides a directory of crowdfunding platforms that accept Canadian project directors, including all the necessary information to select the platform best suited to their needs.

The site is open for comments. We encourage platform operators, people who have used crowdfunding, external observers, or anyone with specific questions to submit their experiences, know-how, external links and questions to:

To learn more, visit the microsite Crowdfunding in a Canadian Context.

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