Blog

The Industry of Virality (or what a raccoon video can teach us about the Internet)

Once an organic phenomenon, Internet virality is now a well-oiled industry. The author of the recent Pearson Airport racoon video shares his insights on today’s viral content business. If someone told you there is a direct connection between accounting and the now famous airport raccoon video you probably would not be inclined to believe them. Yet... Read More »

Canada’s digital talent a hit in Hollywood

Canadian trade commissioners and digital companies offer advice to media and entertainment businesses aiming for the Los Angeles market: think internationally from the start, build trust, and develop expertise in a specific area. This article was first published in CanadExport, the official magazine of the Canadian Trade Commissioner Service. Hollywood’s film and television industries have... Read More »

Expert Advice on Creating Virtual Reality Projects

Virtual reality is still in its infancy and it’s not always an easy task to identify projects that have potential. At the F8 Conference in California, four experts discussed what are the best way to create content for this technology. How do you determine which projects are worthy of being carried out? “For us, what... Read More »

Editor’s picks of the week: June 12, 2017

Yet another week during which you did not have the time to do everything that you had planned to do? No worries. Here’s a brief summary of what caught our attention this week. Enjoy reading it! QUOTE OF THE WEEK “What is interesting is that while networks consistently indicate that the viewer is at the... Read More »

Added-Value Services Offered by Crowdfunding Platforms

Major crowdfunding platforms, such as Kickstarter, Indiegogo and Ulule are now offering an array of complementary services to accompany creators during and after a campaign. The new loft-type offices occupied by the Ulule platform in Montréal house three different types of spaces: a space for the staff members of the company founded in France in... Read More »

Audience Building: Meeting Fans on Their Own Terms

Digital media veterans Catherine Warren and Moyra Rodger share five ways to build a loyal audience. Moyra Rodger, CEO of Magnify Digital, remembers March 12, 2015 as a turning point. It is on that day that Jean-Pierre Blais, Chairman of the Canadian Radio-television and Telecommunications Commission (CRTC), not only explained several significant changes to the CRTC’s... Read More »

The Web Is Virtual Reality’s New Playground

Does the future of virtual reality depend on the web? Many see in this practice a way to popularize VR with the general public. The web and virtual reality (VR) could become increasingly intertwined in the coming years, according to giant Oculus. In a presentation given during the F8 Developer Conference in California, the Facebook... Read More »

Stardom, Diversity and Virality: The Rebirth of Science in the Media

Budget cuts and fake news have not yet taken the place of science. Better yet, today’s scientific content offers incredible opportunity to captivate audiences on new interactive platforms. A new era populated by celebrities (such as Neil deGrasse Tyson with his 7.3 million fans, Chris Hadfield and the Mythbusters duo), critical and commercial successes (The... Read More »

TV Transformed: Inside the Shift to Streaming

How did streaming, binge watching and second-screening change the way TV content is written and distributed? A group of industry executives and academics share insights and research. In the world of television, digital transformation has made itself apparent in a number of ways, and they have been nothing short of industry-rattling. We are in the... Read More »

TV: Insights on working with China

China’s potential as a creative powerhouse is well known, but how can western companies develop even better partnerships with Chinese TV companies? Gathered together at MIPTV, all3media, Da Neng Culture, Tencent Video and Media Caravan discussed co-productions and partnerships. “There’s more and more interest in developing production projects with China,” said Kristian Kender, CMMI’s research... Read More »

Explore More Content