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Pitching to Netflix: Tips from the Top

Four months after it was announced that Netflix would be investing CDN$500 million in original productions in Canada over a 5-year period, Netflix’s now former VP of Content, Elizabeth Bradley, took the stage at Prime Time in Ottawa to talk about how producers can get their shows on the platform. It’s been 5 years since... Read More »

TV Content Trends: Canada vs. United States

Do Canadians and Americans love the same TV genres? Despite many similarities, TV producers and distributors must devise custom-made strategies for each country, according to Parrot Analytics data. By Kayla Hegedus (MIP Blog) A common perception outside of Canada is that our country is very similar to the United States, differentiated only by our love of hockey... Read More »

Ravenous: Marketing a Horror Movie in the Social Media Era

A socio-support campaign, influencers, audience targeting on Facebook and Twitter: here's an analysis of the role played by social media and digital platforms in developing an online community for Quebec’s horror feature film Ravenous (Les Affamés), nominated for five Canadian Screen Awards. Whereas Canadian horror films are renowned throughout the world since David Cronenberg produced... Read More »

Media and Tech in India: Different Kinds of Digital Divides

India’s media and technology sectors are unique in the global marketplace. A recent report published by the CMF looks at opportunities for TV and video game content producers. A country with 850 television channels that reach about 500 million people? That would be India. A country where Netflix doesn’t dominate the streaming video market and... Read More »

Creating a Snapchat Original Series: The #PLS Success Story

Far from simple communication tools, social networks are becoming increasingly viable storytelling platforms for documentaries and works of fiction. Snapchat stories such as #PLS are also a great way to reach Gen Z and millennials. “Social stories” stand out among other digital and interactive works as they need to be adapted to each social media platform... Read More »

What to Look Forward to This Year in Virtual and Augmented Reality Technology

Standalone virtual reality (VR) headsets, 360° cameras and consumer-oriented augmented reality (AR) smart glasses are just a sample of what made a big splash at CES 2018. Here’s a look at where the industry is heading this year. CES 2018, hosted by the Consumer Technology Association and showcasing major innovations in VR and AR, wrapped... Read More »

China and South Korea: Tech and Media Powerhouses

Most of us are reasonably aware that China’s and South Korea’s media and tech industries are global forces to be reckoned with and growing at astonishing rates. But just how big are they? With its 1.4 billion mobile phone users, China now counts 500 million inhabitants that use their smartphones to go online. And while... Read More »

Children’s Media Habits: An In-Depth Analysis

What are the favourite media contents and devices of toddlers, children and tweens? Global trends show that youth programming is one of the categories of content most sought-after by consumers. Indeed, major online players, such as Netflix and YouTube, are betting big on this genre. Canada is no exception to this trend. Along with fiction and... Read More »

Media Usages of 9–12 Year-olds: The Age of Digital Independence

Written by Gaëlle Saules, Florence Roche, and Judith Beauregard. Heading toward the tween stage of their lives, children aged 9 to 12 years reach a level of independence with respect to their media usages and entertainment choices. More than half of all children aged 12 have a cell phone Many children in this age group are emancipated by... Read More »

Media Usages of 5–8 Year-olds: Children Take Control of Their Autonomy

Written by Gaëlle Saules, Florence Roche, and Judith Beauregard. Whereas parents choose the entertainment for their 3–5 year-olds, between the ages of 5 and 8, children become increasingly autonomous with respect to their media usages and start to assert their preferences in terms of activities and contents. What is the symbol of this autonomy? According to a Common... Read More »

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