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The Global Market Race for Talents and Renowned Creative Brands

The opportunities made available to Canadian companies are numerous on a global level, but the competition is intensifying. To benefit from this global market race, industry players are increasingly betting on talents and strong brands. This article presents an excerpt from our Trends Report: 2017 Mid-Year Update. “As the entertainment and media industry becomes more and... Read More »

Reaching Wider Audiences by Focusing on Content and Service Accessibility

Many potential consumers are overlooked as they don't have reliable access to the Internet, own a credit card or can't access content in their own language. Here's a host of solutions to make content more accessible. This article presents an excerpt from our Trends Report: 2017 Mid-Year Update. « Internet companies have largely focused on people... Read More »

Digital Players are Expanding Their Offer in the Race for Killer Content

As noted in the second chapter of our previous Trends report, social networks have accelerated their acquisition of live broadcasting rights, whereas over-the-top (OTT) television platforms continue to invest in drama series and youth programming. In their ongoing quest for new audiences, the giants are now adapting their strategies by investing in new content verticals. This article presents... Read More »

Marketing Your Content in the Age of Artificial Intelligence

As noted in the first chapter of our previous Trends report, artificial intelligence (AI) is now concentrated in the hands of a small group of technology players who control the user discovery path from beginning to end. This level of control by a handful of major corporations is a cause for concern. Fortunately, filter bubbles... Read More »

Discoverability: Working with Filter Bubbles

Often perceived as a hindrance to discoverability, filter bubbles can also be helpful allies for both creators and content producers. Stitch Media’s Evan Jones explains how Facebook can be used to maximize the success of projects and marketing campaigns. In our recent article about audience-building strategies, experts agreed that, right from the start, the audience... Read More »

Propellor Film Tech: rewriting the business model of the film industry

Propellor Film Tech Hub cofounders Matthijs Wouter Knol (European Film Market), Tine Fischer (CPH:DOX), Bero Beyer (IFF Rotterdam) and Erwin M. Schmidt (Cinemathon) at Cannes NEXT 2017. (Credit: IFFR) There's a growing ecosystem of innovators that work towards finding new business models for the screen-based industry by increasing collaboration between media and technology professionals. This... Read More »

The State of Virtual Reality in Canada

While Canada has an opportunity to become a leader in virtual reality (VR), entrepreneurs should prepare themselves to tackle three key challenges: market maturity, talent and funding. Launched at the end of June 2017, the bilingual website Pulse on VR presents an ongoing snapshot of the Canadian Virtual Reality (VR) ecosystem as it evolves. You... Read More »

Building a Successful Studio After a First Indie Game

Through the Canada Media Fund’s Accelerator Partnership Program, indie studio Thunder Lotus Games worked with incubator District 3 and earned over $1 million in revenue. Founder Will Dubé recalls the journey, from crowdfunding his game Jotun to building a successful business. Jotun, the first game from indie studio Thunder Lotus Games, is a hand-drawn action/exploration game... Read More »

The Industry of Virality (or what a raccoon video can teach us about the Internet)

Once an organic phenomenon, Internet virality is now a well-oiled industry. The author of the recent Pearson Airport racoon video shares his insights on today’s viral content business. If someone told you there is a direct connection between accounting and the now famous airport raccoon video you probably would not be inclined to believe them. Yet... Read More »

Canada’s digital talent a hit in Hollywood

Canadian trade commissioners and digital companies offer advice to media and entertainment businesses aiming for the Los Angeles market: think internationally from the start, build trust, and develop expertise in a specific area. This article was first published in CanadExport, the official magazine of the Canadian Trade Commissioner Service. Hollywood’s film and television industries have... Read More »

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