Danielle Desjardins

Danielle Desjardins

Danielle Desjardins is a consultant. She offers analysis, research and writing services for media and cultural enterprises. Before that, she was director of planning for Radio-Canada, where she was responsible for strategic, corporate and regulatory dossiers for more than twenty years.

All posts from this author

CRTC’s 2017 Communications Monitoring Report: the Steady Rise of Internet TV

For the first time this year, the CRTC’s Communications Monitoring Report presents data on revenues generated from Internet services. One thing is clear: the popularity of video-on-demand services is undeniably on the rise. Year after year, the CRTC’s Communications Monitoring Report, which provides a bill of health of Canada’s communication system, measures the evolution of... Read More »

Illegal Downloading: What Role do Search Engines Play in Piracy?

The following data may surprise you: 35% of the traffic to piracy sites come from a search engine, in second place after direct traffic (42%). MUSO, a tech company specialized in the protection of creative industries’ content, arrived at these percentages in its 2016 MUSO Global Piracy Report after having analyzed 191 billion piracy site visits... Read More »

Is blockchain the next disruption?

Blockchain has become one of the biggest buzzwords in the IT world in 2016. While the technology is very promising, its applications are still in their infancy. Here’s an overview of this complex technology and its potential benefits for the content industry. Imagine if it were possible for content creators to sell their work directly... Read More »

Machines that Predict What You Want to See

This is the third of a series of three posts that further examine subjects covered in Discoverability: Toward a Common Frame of Reference. This third post deals with the latest developments in terms of algorithms with respect to recommendations. In the fall of 2016, TiVo, the company that came out with one of the first... Read More »

Surfing the Wave of the Fourth Industrial Revolution

This post summarizes the initiatives presented in Digital Transformation of Industries, a white paper released by the World Economic Forum. This is the second of a series of three posts that further examine subjects covered in the research report Discoverability: Toward a Common Frame of Reference. It’s become commonplace to state that the media industry has... Read More »

The Attention Economy: Conquering Minds

This is the first of a series of three posts that further examine subjects covered in the research report Discoverability: Toward a Common Frame of Reference. This article focuses on attention, a resource that is so coveted in the digital universe that it is at the heart of its economic system.    [...] What was scarce in... Read More »

New creators: when public interactions become financial interactions

YouTube was already a social phenomenon in its very first year thanks to an explosion of content, unprecedented viewing stats, and the viral take-off of certain videos. But the real YouTube phenomenon is the relationship between YouTubers and their fans. What does it take to become a successful YouTuber? A strong dose of authenticity, a... Read More »

To each their own content

Cristos Goodrow, YouTube’s director of engineering for search and discovery, said in July 2015: “We believe that for every human being on earth, there’s 100 hours of YouTube that they would love to watch.” It’s easy to imagine, given the phenomenal volume of uploaded videos on the site. According to calculations by Tubular Labs, a... Read More »

Financing Methods: Old Outdated Models

At the beginning of 2015, the Wall Street Journal threw a spanner in the works: “YouTube,” the headline read, “1 Billion Viewers, No Profit.” In 2009, Time Magazine put YouTube on its Top 10 list of technological failures, along with, among others, Microsoft Vista and Segway. The magazine estimated that the odds were very much... Read More »

Discoverability: Toward a Common frame of Reference

The report titled Discoverability: Toward a Common frame of Reference, is released today. Danielle Desjardins, who was in charge of this research, presents it in general terms here. The Discoverability Summit, organized jointly by the CRTC and the NFB, will be held on May 10 and 11 in Toronto. The Summit was preceded by En route... Read More »

ICT Giants Seeking Startups for Long-Term Relationship

Top players in the information and communications technology (ICT) and entertainment industries are putting a wealth of free (or next-to-free) resources and tools at the disposal of tech startups to facilitate their growth. In French, the translation proposed by the Office québécois de la langue française for “startup” is “jeune pousse”—literally a “young shoot.” The... Read More »

Illegal Downloading

The fight against illegal downloading: “If you can’t beat them…

Illegal content downloading continues to deliver a serious blow to the television and digital media industry. A recent study commissioned by Arxan indicates that piracy was responsible for nearly $800 billion in losses in 2014. Is there any hope for stemming this tide? In an interview with Gizmodo Australia, Netflix CEO Reed Hastings downplayed the issue... Read More »

Content Acquisition

The new content acquisition paradigm

The audiovisual market has always had an international dimension. A case in point: MIPTV (Marché international des programmes de télévision) is a global content market that dates all the way back to 1964. But the arrival of the Internet has given companies, deals, catalogues and distribution models a broader global reach, at an ever-increasing pace.... Read More »


The Internet: the world’s biggest video store

By 2019, according to forecasts published by U.S. computer networking giant Cisco Systems, video content will make up 80% of the world’s consumer Internet traffic, up from 64% in 2014. This will be fuelled in part by the influx of new users. In 2019, more than half of the global population will be connected to... Read More »

The CRTC’s Communications Monitoring Report 2014

The bill of health of a system in search of balance

Last October 16, the CRTC unveiled the third and last part of its Communications Monitoring Report 2014. News media focused mainly on the aspects of the report that deal with consumers. Here are a few headlines: “Canadians paying more for communications services” (from $185 to $191 per month) and the main factors explaining this increase... Read More »

Let’s Talk Canadian TV with the Americans

Google and Netflix will be participating in the CRTC’s Let’s Talk TV: A Conversation with Canadians public hearing which begins on September 8. They will be presenting the interventions they filed as part of this extensive consultation (which we described in a recent blog post). The CRTC will also be hearing from The Walt Disney Company. According to the first... Read More »

Let’s Talk TV: mapping the future of Canadian television with 80 questions

News programs, documentaries and Canadian programming are very important to the Canadians who chose to Talk TV with the CRTC last fall, while reality shows and religious programs aren’t so much. At least that’s what most Canadian adults told the Harris/Decima pollsters who interviewed 801 of them in December 2013 as part of the extensive... Read More »

Plumbers Rule in the Kingdom of Pipes

The video content revolution has numerous facets that have been explored extensively on this blog: new distribution scenarios (TV Unbundling in Canada – Stakes and Opportunities), new screens (Is 4K Technology Worthy of all the Buzz?), new formats (OTT, VOD, IPTV, DVR... The alphabet soup of new TV), and new competition (Canal+ Canada: The Trojan... Read More »

Who are the Canadian Videonauts?

Three quarters of Canadians subscribe to a high-speed Internet service that gives them access to online video content. That means that 75% of Canadians can choose among different viewing experiences including the 100 hours of video uploaded to YouTube every minute, the 1,000 hours of video content recently posted online by Yahoo, the content made... Read More »

OTT, VOD, IPTV, DVR… The alphabet soup of new TV

The digital television revolution How do you consume television? That is one of the questions that the CRTC asks as part of a new public consultation that was launched at the end of October: Let’s Talk TV: A conversation with Canadians. Do one or the other of the following distribution modes ring a bell: OTT, IPTV,... Read More »

CRTC’s Communications Monitoring Report 2013 - New Television (Part 2 of 2)

Since its inception, television has been perpetually evolving. Today, the difference is that television is evolving at the same rhythm as technology. As DreamWorks Animation CEO Jeffrey Katzenberg pointed out in his presentation, new media will never replace older ones. New media simply add layers that improve the overall consumer experience. The indicators provided by the... Read More »

CRTC’s Communications Monitoring Report 2013 - The cord hasn’t been cut yet (Part 1 of 2)

“Broadcasting distributors now deliver telephone service. Phone companies deliver television service. The Internet delivers everything and mobile devices bring it all into your hand wherever you are.” Those are the words used by Konrad von Finckenstein, former chairman of the CRTC, in a speech he gave in 2010. He could have added that the communication industries... Read More »

Attracting and Retaining Audiences in Times of Multiplatform

“Traditional” broadcasters had it easy. All they had to do was produce TV shows (or have someone else do it for them), fit them into a daily 18- or 24-hour grid based on certain criteria, and promote them on their own network and other mass media they weren’t in direct competition with. Today’s broadcasters still... Read More »

TV of Tomorrow: Distribution, Devices, Content and Advertising

The telephonoscope by Albert Robida (1883). Source: http://en.wikipedia.org/wiki/Telephonoscope Last July 25, Google launched Chromecast in the United States. Chromecast is a hardware key that plugs into the television’s HDMI port and is used to project the content of mobile devices directly on a television screen. Technology observers welcomed the device very enthusiastically because of its highly affordable price ($35),... Read More »

From Branded Content to Branded Channel

The “Advertising is dead. Long live branded content!” post addressed a topic that covers a number of discussion-worthy issues, especially considering that the relationship between audiovisual content and brands, which started developing almost 100 years ago, is as strong and complex as ever. The Procter & Gamble brand is a perfect example of this relationship.... Read More »

Advertising is Dead. Long Live Branded Content!

Not too long ago, we were all working in a “audiovisual landscape.” But today, we’re evolving in a “media ecosystem.” And it’s a concept that’s far from being a fad. The image conveyed by this term seems to be tailor-made to the situation our industry currently finds itself in. As Wikipedia informs us, an ecosystem... Read More »

The Netflix Effect in Canada

Authors Peter H. Miller and Randal Rudniski introduced the “Market Impact and Indicators of Over the Top Television in Canada: 2012” report they wrote for the CRTC in March 2012 with the following observation: “Barely a day – and certainly not a week – goes by without an announcement or pronouncement on something to do with competitive online... Read More »

Redefining Audience Measurement in the Multi-Screen Universe

Exactly how many screens are there in our new multi-screen environment? And which of these screens do advertisers and broadcasters need to focus on first? What changes do they need to make to their offerings to ensure success, and how do they go about measuring their impact and performance? In a recent speech before a... Read More »

Connected TV: an Ecosystem in Need of Convergence

In 1926, radio manufacturer Radio Corporation of America (RCA) created the very first American radio network – the National Broadcasting Corporation (NBC) – because they figured people would buy more radios if they had interesting things to listen to. Thirteen years later, in 1939, RCA president David Sarnoff introduced the first television broadcast on the... Read More »

Big Data: The Future of Television?

In 2011, Canadian spending on online advertising reached $2.593 billiion, a 16% increase over 2010, according to IAB Canada. At the same time, ad spending on all forms of television, including public and private traditional, pay TV and specialty channels, totalled $ 3,578 billion – a much more modest increase of 4.5% (source: Statistics Canada). The gap... Read More »

Are the Kids All Right? Canadian Families and Television in the Digital Age

Study summary of “Are the Kids All Right? Canadian families and television in the digital age”, conducted by the Université de Montréal Centre for Youth and Media Studies (CYMS) Despite an overabundance of available audiovisual content – and the proliferation of techno gadgets that give us access to it – television is still an important... Read More »

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Danielle Desjardins