Gaëlle Saules

Gaëlle Saules

Gaëlle Saules is a multi-platform digital specialist, with strong experience in channel development and digital content distribution acquired while working at France Télévision Distribution.

She now works for Tobo where she's developping usage and discoverability strategies. She has worked on projects such as Jenny (Avenida, Unis) and with clients such as Radio-Canada or Bayard.

All posts from this author

Media Usages of 9–12 Year-olds: The Age of Digital Independence

Written by Gaëlle Saules, Florence Roche, and Judith Beauregard. Heading toward the tween stage of their lives, children aged 9 to 12 years reach a level of independence with respect to their media usages and entertainment choices. More than half of all children aged 12 have a cell phone Many children in this age group are emancipated by... Read More »

Media Usages of 5–8 Year-olds: Children Take Control of Their Autonomy

Written by Gaëlle Saules, Florence Roche, and Judith Beauregard. Whereas parents choose the entertainment for their 3–5 year-olds, between the ages of 5 and 8, children become increasingly autonomous with respect to their media usages and start to assert their preferences in terms of activities and contents. What is the symbol of this autonomy? According to a Common... Read More »

Media Usages of 3–5 Year-olds: Child Users, Parent Companions

Written by Gaëlle Saules, Florence Roche, and Judith Beauregard The media usages of children between 3 and 5 years of age are a reflection of how their parents use them. Parents influence and accompany their children by deciding the content they watch or interact with, the supports they use for this purpose and the time they spend... Read More »

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Gaëlle Saules