Leora Kornfeld

Leora Kornfeld

So far in life, Leora has been a clerk at a record store, a host for CBC radio, a Harvard Business School case writer, a blogger and a crossword puzzle clue. Currently she’s an adjunct professor at York University’s Schulich School of Business in Toronto.

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The Accidental Origins of Degrassi

The creator of Degrassi shares how this iconic Canadian TV franchise evolved from its first season in the 1980s to its newest instalment launched on Netflix in 2016. “If I hadn’t been in that car crash, I don’t know this is the path I would have been on,” says Linda Schuyler, creator of the Degrassi... Read More »

Selling to the World: Tips From Canadian TV and Digital Producers

Six tips from some of Canada’s most successful TV and digital content exporters. Prior to the arrival of OTT and the multi-platform media world, creating programming primarily for one’s national market was the way-to-go model for many producers. Today, however, the borders that once defined broadcasters’ and producers’ playing fields are disappearing. And so those... Read More »

Tube Life: How YouTube Creators Make a Living in an Increasingly Crowded Space

More than ever before, YouTubers are competing for views as well as revenue. Sustainability depends upon factors such as brand deals and partnerships seeing as CPMs (cost per thousand impressions) on YouTube have dwindled over the years. Sara Dietschy is a 22-year-old YouTuber. She has 236,000 subscribers and, several times per week, posts videos on... Read More »

What Brands and Advertisers Have Learned from YouTubers

Twelve years after the launch of YouTube, social media creators are now part of a full-fledged industry. Over the years, corporations have learned a lot from YouTubers—not only about audiences, but also about ads. YouTube has grown up. And, in many ways, it should be doing just that. The universal video platform is now a... Read More »

The Latin American Media Landscape: Games, Mobile, and the Next Generation of Dramatic Serials

Latin America’s main broadcasters, primarily known for their telenovelas, are now focusing on creating high-quality content and sophisticated viewing experiences. Two CMF research reports highlight opportunities for Canadian creators and producers in Latin America’s key markets. Perhaps nothing speaks more to the global appeal of Latin American culture than the recent crowning of Despacito as... Read More »

The Industry of Virality (or what a raccoon video can teach us about the Internet)

Once an organic phenomenon, Internet virality is now a well-oiled industry. The author of the recent Pearson Airport racoon video shares his insights on today’s viral content business. If someone told you there is a direct connection between accounting and the now famous airport raccoon video you probably would not be inclined to believe them. Yet... Read More »

TV Transformed: Inside the Shift to Streaming

How did streaming, binge watching and second-screening change the way TV content is written and distributed? A group of industry executives and academics share insights and research. In the world of television, digital transformation has made itself apparent in a number of ways, and they have been nothing short of industry-rattling. We are in the... Read More »

The Internet Economy:  Insights on Canada vs. the U.S.

The results are in. The Internet is estimated to be worth $1.12 trillion to the U.S. economy. That translates to the equivalent of 4.1 million full-time jobs and an additional 6 million derived or indirect jobs. But what do these findings mean for the tech landscape north of the 49th parallel? First, a little background.... Read More »

The Full Spectrum of Possibilities

Montreal’s Spectrum Productions uses media skills training to prepare youth on the autism spectrum for the workforce. “I made a chocolate chip cheesecake,” said Peter, “and we had eaten the whole thing by 10:30 in the morning.” He grinned and said it was for Chris’ birthday, pointing at the recent birthday celebrator standing nearby. A... Read More »

Doom and Gloom Or Boom? Canadian Content in the Internet era

Image credits: McCord Museum What is the role of Canadian content in a digital world characterized by fewer borders, fewer regulations and more of everything else? A group on the front lines of the debate assembled recently. Whereas some are deeply optimistic, others are cautiously pessimistic. It is news to no one that many traditional... Read More »

Apps & games for cognitive fitness: A no brainer?

Are claims of  apps offering “workout for the brain” just interesting sales pitches, or are they actually indicative of pre-emptive steps we can take to stave off cognitive decline? Tis the season of New Year's Resolutions, of regrets of habits past and for the crafting of plans laden with good intentions for the year ahead.... Read More »

The “everyday experts” of YouTube—and one MIT physics grad

Ask most people what YouTube is good for, and chances are you won’t hear “a place to learn” among the responses. But that would be a mistake: there are now billions of views going to videos whose aim is to make us smarter. Regular cool guys and gals teaching on YouTube Once the domain of... Read More »

How bloggers with selfie sticks became brand allies

Corey Vidal, the founder of Buffer Festival, shares some insights on Canadian brands working with YouTubers In 2007 a young woman was turned down for a sales job at her local department store’s cosmetics counter, so she pulled up a chair in front of her computer and started making instructional makeup and skin care videos.... Read More »

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