Industry & Market Trends | Veille stratégique

Industry & Market Trends | Veille stratégique

The Industry and Market Trends team, headed by Catalina Briceño, is composed of analysts Pierre Tanguay and Sabrina Dubé-Morneau, as well as editorial coordinator Gaëlle Engelberts.

Twice a year, the team publishes a Trends Report that draws a portrait of the macro trends that are shaping today’s screen-based industries.

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Children’s Media Habits: An In-Depth Analysis

What are the favourite media contents and devices of toddlers, children and tweens? Global trends show that youth programming is one of the categories of content most sought-after by consumers. Indeed, major online players, such as Netflix and YouTube, are betting big on this genre. Canada is no exception to this trend. Along with fiction and... Read More »

Our three most-read articles in 2017

Happy New Year to all our readers! Many of you have followed us in 2017, we thank you! Some articles have really caught your attention and, as the arrival of a new year is traditionally a good time to take stock, we decided to share our three most popular posts of 2017. 1. Broadcasting Strategies... Read More »

The Global Market Race for Talents and Renowned Creative Brands

The opportunities made available to Canadian companies are numerous on a global level, but the competition is intensifying. To benefit from this global market race, industry players are increasingly betting on talents and strong brands. This article presents an excerpt from our Trends Report: 2017 Mid-Year Update. “As the entertainment and media industry becomes more and... Read More »

Reaching Wider Audiences by Focusing on Content and Service Accessibility

Many potential consumers are overlooked as they don't have reliable access to the Internet, own a credit card or can't access content in their own language. Here's a host of solutions to make content more accessible. This article presents an excerpt from our Trends Report: 2017 Mid-Year Update. « Internet companies have largely focused on people... Read More »

Digital Players are Expanding Their Offer in the Race for Killer Content

As noted in the second chapter of our previous Trends report, social networks have accelerated their acquisition of live broadcasting rights, whereas over-the-top (OTT) television platforms continue to invest in drama series and youth programming. In their ongoing quest for new audiences, the giants are now adapting their strategies by investing in new content verticals. This article presents... Read More »

Marketing Your Content in the Age of Artificial Intelligence

As noted in the first chapter of our previous Trends report, artificial intelligence (AI) is now concentrated in the hands of a small group of technology players who control the user discovery path from beginning to end. This level of control by a handful of major corporations is a cause for concern. Fortunately, filter bubbles... Read More »

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