As part of the assessment of projects submitted to the experimental stream, the CMF calls upon highly renowned international experts. In the Digital Vision series, we present interviews with members of our past juries with the simple objective of letting ourselves be inspired by the talented minds that shape our industry. We extend our heartfelt thanks to all our jury members as well as to those who kindly answered our questions. Moreover, you can consult the list of all jury members since the inception of the experimental stream.
In this interview, Adam Sigel shares his thoughts with us. Writer, producer and content strategist, Mr. Sigel works across multiple platforms. Amongst many projects, he served as a writer and story editor for Steven Spielberg’s video game project for Electronic Arts and was a writer/producer of the award-winning web/mobile crossplatform series Afterworld distributed by Sony International TV (Adam Sigel’s complete bio).
Mr Sigel, when you think about your work as a writer, producer and content strategist, what would you say…
Is the best / most amazing thing that has happened in your field in the last 3 years?
The rapid adoption of mobile devices (particularly tablets). This is totally changing the way we need to think about the entertainment experience.
Keeps you awake at night?
Platforms and technology that do not work. As video downloading intensifies, the Web’s current infrastructure will become strained, and countries will need to update it. My concern is that with the austerity measures of most world governments and a lack of coordination among private companies the infrastructure will not be maintained.
Describes the future of your profession in 140 words?
The future of my profession will be about creating more content across platforms. This will mean creating ecosystems for major IP works (such as feature films and TV series) that include content across various platforms – interactive, games, social, etc There will also be more branded content live on multiple platforms. This will require new thinking and a new model of content creation that includes creators and storytellers from many different disciplines. For example, filmmakers will be working with programmers and creative technologists to create new kinds of stories and experiences that will be monetized using a blend of new and old business models.
Are the changes that you would like to see happening in your field within the next year?
• More sharing of analytical information from major distribution platforms.
• Investment in infrastructure and expansion of broadband
• Greater investment by traditional media companies in new kinds of entertainment experiences
Are the 3 things that make your job (or field) absolutely awesome?
• The ability to still experiment with different media
• Working with people from different disciplines and businesses
• Witnessing the emergence of new models and technologies
Finally, from a more global perspective, what has inspired you recently? What was the most inspiring project, book, article, presentation or idea you were exposed to?
The video “First Follower”.