Rights & Distribution
Morphing into a global culture?
In our study The Digital-Only Media Consumer, we contemplated the impacts of the Internet on the content industry, in a virtual world with poorly defined national borders and a global market dominated by powerful U.S. interests.
The question we asked was this: Will the digital consumption of cultural products eventually lead to a decline in cultural distinctions and to greater homogeneity on a global scale?
A 2014 survey of young consumers aged 18 to 34 living in 10 countries revealed that Millennials appear to be spreading a new form of global culture through their online connections. Some 70% of respondents felt that technology had made the world a smaller place, and many of them chose to use the expression “globally connected” to describe their generation.
This feeling of connection resonates particularly deeply with them in areas related to entertainment, world issues and sporting events.
Underlying their capacity to make the most of this connectedness is a digital ecosystem composed of a complex set of technological, commercial, societal and cultural elements. In this section, we will look at three key issues in this regard: accessibility, content acquisition and illegal downloading.
The fight against illegal downloading: “If you can’t beat them…
Illegal content downloading continues to deliver a serious blow to the television and digital media industry. A recent study commissioned by Arxan indicates that piracy was responsible for nearly $800 billion in losses in 2014. Is there any hope for stemming this tide?
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The new content acquisition paradigm
The audiovisual market has always had an international dimension. A case in point: MIPTV (Marché international des programmes de télévision) is a global content market that dates all the way back to 1964. But the arrival of the Internet has given companies, deals, catalogues and distribution models a broader global reach, at an ever-increasing pace.
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The Internet: the world’s biggest video store
By 2019, according to forecasts published by U.S. computer networking giant Cisco Systems, video content will make up 80% of the world’s consumer Internet traffic, up from 64% in 2014. This will be fuelled in part by the influx of new users. In 2019, more than half of the global population will be connected to the Internet, compared with the current 42%.
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