Research Reports

This section offers free access to dozens of research reports packed with analyses, data, tools and case studies that provide an overview of the challenges and opportunities for Canadian producers and creators.

Trends Report 2019 – Hold My Hand

With each new round of technological transformation, the old familiar ways are falling away. They are being replaced by new opportunities that spring up regularly as a result of the constant upheaval – an instability that leads to experimentation and new ways of creating and distributing content.

Trends Report 2018 – Future Shock is Now

As content creators, producers, or broadcasters, how do we remain realistic, critical, vigilant, and confident that we will continue to have a viable role to play in the globalized content market?

Adjust Your Thinking – The New Realities of Competing in the...

Based on interviews with industry actors in Canada and elsewhere on the planet, this report examines the global media market and analyzes key themes for Canadian producers.

Your Market Is Everywhere – China

A look at the opportunities available in China to Canadian companies in the audiovisual sector.

Your Market Is Everywhere – India

Focus on opportunities for TV and video game content producers in India.

Canadian Audiences 2017

The report is based on an online survey of 15-year-old and over Canadians conducted by Nielsen Media in May 2017.

Your Market Is Everywhere – Mexico

A look at the cross-border commercial, cultural and professional opportunities that are available in Mexico to Canadian companies in the television and video game industries.

Your Market Is Everywhere – Africa

An overview of the media, technology, and entertainment landscape of Africa considered as a whole.

Diversity & Inclusion Toolkit for the Interactive Digital Media Industry

Findings from the study show that increased diversity and inclusion can help employers find the best possible talent, create better content and open up new markets.

Your Market Is Everywhere – South Korea

The state of the TV and gaming industries as well as the AR/VR market in South Korea.

Your Market Is Everywhere – South America

Report focusing on the state of the television and gaming industries in selected key South American markets: Argentina, Brazil, Chile, and Colombia.

Your Market Is Everywhere – South Africa

A look at the state of the television and gaming industries in South Africa’s English market.

Trends Report – 2017 Mid-Year Update

This update explores both the undeniable advantages that come with collaborating with large corporations and platforms, as well as the means for exploring niches and reaching audiences without them.

Pulse on VR: A Living Ecosystem

An ongoing snapshot of Canada’s virtual reality (VR) ecosystem as it evolves.

Exporting Canadian Feature Films in Global Markets

Overview of the international sale of Canadian film rights.