Canadian Interactive Industry Profile 2012

This report provides an extensive view of Canada`s IDM industry.

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This report follows two previous editions of the Canadian Interactive Industry Profiles released in 2006 and 2008 but proposes a revised methodology that includes a more narrowed definition of the digital media industry to provide more of a focus on companies creating true “rich interactive experiences” (in terms of content creation) and those that supply services that directly enable other firms to create those experiences.

Covering all Canadian regions and comprising data collected from big, medium and small companies through a national survey, this report provides an extensive view of Canada`s IDM industry. In addition to the key economic indicators found in the first chapter, this study also includes a chapter on human resources, training and skill gaps that can currently be observed in the IDM sector. Finally, the report provides a future outlook for Canada’s IDM industry.