Within the context of the increasing importance of exporting Canadian films, the Canadian Media Producers Association, in partnership with the Canada Media Fund, the Association québécoise de la production médiatique and Telefilm Canada, commissioned a study on the international sale of Canadian film rights. The study’s objectives were threefold:
- Identify the key trends with respect to international sales of feature films in general and to Canadian independent feature films in particular;
- Gather data on the challenges and opportunities of increasing foreign sales; and
- Determine the policies, programs and initiatives designed to support sales to foreign countries and make recommendations on how to make Canadian initiatives competitive.
The study argues that, in Canada, the collaboration between federal and provincial agencies represents a fundamental strength for promoting Canadian film, foster a greater number of coproductions and attract foreign investments. This strength is at the basis of the creation of robust approach to export development, an approach that is sure to propel Canada’s industry on the world stage.