Exporting Canadian television programming is becoming increasingly important for both the federal government’s policy and the industry’s long-term economic health. That is why the Canadian Media Producers Association, in partnership with the Canada Media Fund, the Association québécoise de la production médiatique and Telefilm Canada, commissioned a study on the international sale of Canadian television programming rights.
The goals of the study were three-fold:
The study argues that one of Canada’s main strengths is the collaboration that exists between federal and provincial agencies to promote Canadian television programming, foster a greater number of coproductions and attract foreign investments. This strength constitutes the basis on which it is possible to create a dynamic approach to export development, an approach that is susceptible of giving the Canadian industry the confidence it needs to progress on the world stage.