First Portrayal of Quebec's Digital Creativity Industry

The digital creativity sector is organized around the production – for commercial purposes – of content and experiences using new technologies, the scope of which has been amplified by the advent of the internet and the web.

Xn Québec (the Digital Experiences Producers Association), whose mission is to support the development, consolidation and outreach of digital creativity companies, has partnered with Alliance numérique and Coop La Guilde to carry out this study.

The mandate given: delineate the contours of the digital creativity industry, assess its economic importance in Quebec and identify its main needs and issues. To achieve this, the authors of the study solicited the participation of the 270 member businesses from these 3 associations. Sixty-seven of them agreed to participate in a semi-structured interview. Respondents also received a link to an anonymous online survey that focused on more sensitive elements, including the financial dimension of their activities.