The Digital Puzzle: Piecing Back Together the Content Value Chain

How has the new audiovisual value chain been reconfigured? And which players are best positioned to make the most of it?

These questions served as the framework for the 2017 edition of the Trends Report, in which the Canada Media Fund examines the value creation opportunities that have emerged from this major industrial reorganization. The digital environment has become a virtual battleground, where competitors battle each other to seize the best opportunities and to position themselves in the evolving value curve.

Notwithstanding the current lack of clarity around creating value in this ever-changing digital economy, one value vector is clear: content. Because the digital revolution is first and foremost about the exponential potential in the modes of production, distribution, and consumption of media content.

While previous Trends Reports have provided opportunities to dissect a range of transformative phenomena that remain relevant and evolving, this edition focuses on four fronts: technology and innovation, consumer habits, business models, and markets and competition. We will discuss the following trends, and analyze the opposing forces and the interests involved:

  • Content distribution in the discovery oligopoly era. Will the dominant platforms tighten their grip on the Web and the discovery of content? The next tool in the struggle to control user attention: artificial intelligence.
  • The race for winning content is on. In an era of overabundance, what types of content stand out? Content to bet big on: live, drama, and children’s programming.
  • Diversity is a winning business model. While diversity raises crucial social and political issues, there are also many business opportunities for the taking.
  • Towards a new global playing field: the new centres of influence for consumption, content, and investment. The giants of Silicon Valley and Hollywood are no longer the only ones to calling the shots. New hubs are emerging in other areas, especially in the Asia-Pacific region.

This edition is the ninth Trends Report published by CMF Trends since 2013. Previous editions are available here

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