Here is a list of Canadian export support programs for producers who are seeking to develop new markets.
The success of Canadian content during MIPCOM 2016, the international audiovisual content market held in Cannes, confirms that it radiates beyond our borders. Blue Ant International sold 300 hours of content to European and Asian broadcasters, whereas eOne sold its children’s series titled Winston Steinburger in several regions of the globe, including the Middle East. And those are but two examples among many.
To help Canadian producers’ efforts to develop new markets, we have identified 25 Canadian export support programs—of national and regional scope—offering a breadth of promotional and marketing activities for Canadian productions, including business trips, participation in trade fairs and missions, technology development, the hiring of consultants and the development of business expansion strategies.
Beyond providing logistical support abroad, certain programs have more specific intents. For example, the China Angels Mentorship Program is designed to help start-ups gain access to Chinese markets.
As the appetite for new content expands, export opportunities are multiplying.
The amount of money spent on the production of international content will have almost doubled in five years, from $150 billion in 2011 to $240 billion in 2016. With respect to major over-the-top (OTT) players, Netflix and Amazon doubled their annual programming expenses between 2011 and 2015, which reached $7.5 billion in 2015.
Export support programs can therefore help Canadian producers to capitalize on new business opportunities.