Research Reports

This section offers free access to dozens of research reports packed with analyses, data, tools and case studies that provide an overview of the challenges and opportunities for Canadian producers and creators.

Your Market Is Everywhere – South Africa

A look at the state of the television and gaming industries in South Africa’s English market.

Trends Report – 2017 Mid-Year Update

This update explores both the undeniable advantages that come with collaborating with large corporations and platforms, as well as the means for exploring niches and reaching audiences without them.

Pulse on VR: A Living Ecosystem

An ongoing snapshot of Canada’s virtual reality (VR) ecosystem as it evolves.

Exporting Canadian Feature Films in Global Markets

Overview of the international sale of Canadian film rights.

Exporting Canadian Television Globally

A look at the international sale of Canadian television programming rights.

Supporting and developing the Indigenous screen-based industry in Canada

Main recommendations to better support the Indigenous screen-based sector in Canada.

Proceedings of the International Symposium on the Measurement of Digital Cultural...

The issues, methods, practices and innovations surrounding the measurement of digital content.

Measuring Success: The Impact of Interactive Digital Media in Ontario

An in-depth look at the interactive digital media industry in Ontario.

Trends Report 2017 – The Digital Puzzle

How has the new audiovisual value chain been reconfigured? And which players are best positioned to make the most of it?

Women & Leadership: Study of Gender Parity and Diversity in Canada’s...

A look at strategies, programs, and practices that have a positive effect on gender equality and cultural diversity in the screen industries.

Understanding and Engaging with Audiences

This report provides a summary of the audience data and trends that Telefilm has been measuring since 2012.

International Performance of Drama Series in Nine Small TV Markets

A look at the global market performance of high-quality series with a strong national identity in languages other than English.

Discoverability Part 2: The Audience Journey

A look at discoverability through the eyes of Canadian audiences: how they learn of the existence of content, how they make their choices, and these audiences’ main discoverability vectors.

How National Content is Defined in Canada and Selected Countries

A loot at how national content is defined in different jurisdictions for the purpose of accessing public support for feature film and television productions.

Trends Report – 2016 Mid-Year Update

At mid-year, the User Experience remains what’s driving the ever growing connection and interdependence between content and technology.