Research Reports

This section offers free access to dozens of research reports packed with analyses, data, tools and case studies that provide an overview of the challenges and opportunities for Canadian producers and creators.

Discoverability Part 2: The Audience Journey

A look at discoverability through the eyes of Canadian audiences: how they learn of the existence of content, how they make their choices, and these audiences’ main discoverability vectors.

How National Content is Defined in Canada and Selected Countries

A loot at how national content is defined in different jurisdictions for the purpose of accessing public support for feature film and television productions.

Trends Report – 2016 Mid-Year Update

At mid-year, the User Experience remains what’s driving the ever growing connection and interdependence between content and technology.

Discoverability: Toward a Common Frame of Reference

A framework to help the industry to better master the different aspects of discoverability.

Strengthening the Business: Capitalizing Canada’s Content Business

This study offers insight to traditional content entrepreneurs on how to attract increased investor activity.

Trends Report 2016 – Entering the Age of Experience

The content industry is now better equipped to face the profound changes occurring globally as a result of the digital revolution.

Digital Toolkit: producing content for children in Canada

Practical tool for answering ethical and legal questions asked by the Canadian sector producing digital content for young people.

Women in View on Screen

Women in View offers insight on employment of women in feature-length films and live action television series in Canada.

Philanthropic Funding for Documentaries in Canada

A look at strategic partnerships between the philanthropic and Canadian documentary sectors.

Trends Report – 2015 Mid-Year Update

Could 2015-2016 also be the “Year of SVOD” in Canada thanks to the arrival of Shomi and CraveTV, and with one third (33%) of the country already signed up for Netflix?

International Digital Media Co-Productions, Phase II – Asia and Latin America

This report presents experiences and practical information from Canadian digital media companies that have executed deals in China, India, South Korea, Argentina, Brazil and Colombia.

The Digital-Only Media Consumer

Based on informal group conversations with 16 to 34 year-olds, the study provides a snapshot of their daily media consumption and preliminary answers to why they regard digital content as the norm.

Initiating multiplatform program development for France/Canada co-­productions

Summary of the discussions and testimonials collected during the first edition of Emergence Lab, a Franco-Canadian laboratory dedicated to emerging and innovative forms of storytelling for new platforms.

Content Everywhere 2: Securing Canada’s Place in the Digital Future

This report identifies opportunities for Canadian content producers that have emerged in the original digital content space.

Trends Report 2015 – The Big Blur Challenge

As digital life online continues to spread globally, the US market reached a tipping point this year: there are now more subscribers to the internet than to cable TV. It seems that a new balance is in the works.