The purpose of this report is to gather, in a practical and principled manner, strategic intelligence available to most companies evolving in the media sector. This information fosters a better understanding of the key issues in the field and enables one to act accordingly. We’re proud to bring you the first Canadian report that bridges basic knowledge, current industrial stakes, the latest business models as well as upcoming trends in the Connected Platforms industry worldwide.
Connected TV is the most recent innovation arising from a series of paradigm changes in the last few decades, which have altered the very nature of media content production and dissemination systems.
More than just a new way to access more content, connected TV’s main goal is to propel the good old TV set in the living room back to the top of the household screen hierarchy. At the very least, it allows television to regain its title as the central family entertainment hub in the household.