Trends Report 2018 - Future Shock is Now

In a context where technology, artificial intelligence and robotics are triggering lightning fast developments in the cultural and creative industries: 

As content creators, producers, or broadcasters, how do we remain realistic, critical, vigilant, and confident that we will continue to have a viable role to play in the globalized content market?

With Future Shock Is Now, the Canada Media Fund attempts to answer this question through the lens of four major trends that have originated from the convergence and interaction of various phenomena developing at great speed and to which we must be particularly attentive in 2018:

  • Finding a counterbalance to online giants: Everyone will need to learn to better negotiate their presence on and collaboration with the super-platforms, while making better use of the technologies that define our digital landscape.
  • Appropriating technology for creative purposes: The ubiquity of social media and the rapid rise of technologies, such as artificial intelligence, are being ingeniously explored by storytellers.
  • Audio’s revenge: Media consumption can increase only if users are not confined to keyboards and screens; instead, they must be given options to consume and interact with content while doing something else.
  • Advertising’s about-face: Content industries have observed that they must find revenue alternatives considering the increased rejection of online advertising.

A first! The report contains ten fact sheets that deeply explore the phenomena behind the evolution of the four major trends presented in the report, such as voice activation, chatbots, programmatic advertising, augmented reality and many more.

This is the eleventh Trends Report released by CMF Trends since 2013. Previous reports can be accessed here.

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