In a context where technology, artificial intelligence and robotics are triggering lightning fast developments in the cultural and creative industries:
As content creators, producers, or broadcasters, how do we remain realistic, critical, vigilant, and confident that we will continue to have a viable role to play in the globalized content market?
With Future Shock Is Now, the Canada Media Fund attempts to answer this question through the lens of four major trends that have originated from the convergence and interaction of various phenomena developing at great speed and to which we must be particularly attentive in 2018:
A first! The report contains ten fact sheets that deeply explore the phenomena behind the evolution of the four major trends presented in the report, such as voice activation, chatbots, programmatic advertising, augmented reality and many more.
This is the eleventh Trends Report released by CMF Trends since 2013. Previous reports can be accessed here.