As mentioned in a recent post, second-screen applications for television shows have been all the rage in the last year or so. Certain tech companies are pushing the concept even further by allowing tablets and smartphones to listen to and identify the content presented on screen. This technology is known as automatic content recognition, or ACR.
Known around the world for its music identification technology, US company Shazam has made ACR its specialty. The V television network experimented with Shazam for TV last spring, using the app with two of its primetime shows. We met with Carl Rousseau, general manager for V Digital, to ask what he thought of the experience.
The following questions are addressed in the interview:
- Why choose automatic content recognition?
- Why Shazam specifically?
- How does it work?
- Can you monetize it?
- What are the benefits and challenges?
- Will you repeat the experience?