With an average of 24 new projects launched each day, Canada is one of the leading countries in the world when it comes to setting up a crowdfunding campaign. Overview of the main statistics concerning this type of funding, from January 1, 2015 to December 31, 2015.
Crowdfunding in 2015 compared to 2014
The total number of crowdfunding projects proposed in Canada declined in 2015, according to The Crowd Data Center (see the study methodology at the end of the article), but the projects obtained more money from their investors than before.
8,677 projects were proposed in 2015, a decrease of 8% compared to 2014, but they obtained more than $35 million in all, an increase of 18%. Including the projects that were only partially funded, the total increases to more than $40 million (an increase of 15%).
20% of the proposed projects received 100% of the funding target or more, a slight decline of 2% compared to 2014, and investors contributed to those projects 501,299 times (an increase of 11%).
It should be noted that the projects raised an average of $20,140 in 2015, an increase of 37% compared to 2014. The average investment was $93 (an increase of 5%) and the projects interested an average of 58 people (an increase of 19%).
Generally, the Canadian statistics are following the global trend, according to The Crowd Data Center, since the number of projects worldwide increased by only 2% in 2015, while the total sums collected increased 25% to $1.115 billion.
Canada ranked third in the world for crowdfunding in 2015, with 1,754 campaigns funded, behind the United States (19,668 campaigns) and the United Kingdom (4,085), but ahead of Australia (449 campaigns), Germany (356 campaigns) and France (324 campaigns).
Crowdfunding by platform in Canada
The most popular crowdfunding platform in Canada in 2015 among the sites listed by The Crowd Data Centre is Kickstarter, both in terms of the number of campaigns that reached their target and the funds collected.
972 campaigns collected $25.1 million on Kickstarter. On Indiegogo, 780 campaigns reached their target. Including the campaigns that only attained a portion of their targets, the platform served to raise $15.6 million in all. Indiegogo users ($106 per contribution) were, however, more generous on average than Kickstarter users ($87 per contribution).
FundRazr, the only other platform for which at least one project reached its funding target among the sites surveyed by The Crowd Data Center, enabled two campaigns to raise $11,300 in all.
Crowdfunding by category in Canada
Certain project categories were more popular than others in Canada in 2015.
Among the 41 different categories monitored by The Crowd Data Center, musical projects were the ones that most frequently reached their target (242 times, with a success rate of 30%), followed by films (235 times, with a success rate of 26%).
Creative projects generally obtain a good success rate (27% for art, 40% for theatre, 45% for graphic novels and comics, 28% for photography, 27% for dance), with the exception of transmedia projects, which had a success rate of only 8% (2 projects funded out of 26).
It should be noted that the success rate for video games was relatively low (46 projects funded, for a success rate of 17%), but they were among the projects that raised the most funds in all, with over $2 million in 2015, behind technology ($11.7 million), design ($6.9 million) and films ($3.8 million).
The statistics presented here come from the report CANADA 2016: The State of The Crowdfunding Nation. They were compiled for The Crowd Data Center, a tool developed by The Crowdfunding Center, which lists all of the projects found on the following crowdfunding sites on a daily basis:
The data, which is available in real time or in reports, is not exhaustive (since several platforms available in Canada are not accounted for), but it does include statistics for the most popular platforms.