Tags "Advertising"

Marketing Your Content in the Age of Artificial Intelligence

As noted in the first chapter of our previous Trends report, artificial intelligence (AI) is now concentrated in the hands of a small group of technology players who control the user discovery path from beginning to end. This level of control by a handful of major corporations is a cause for concern. Fortunately, filter bubbles... Read More »

The Internet Economy:  Insights on Canada vs. the U.S.

The results are in. The Internet is estimated to be worth $1.12 trillion to the U.S. economy. That translates to the equivalent of 4.1 million full-time jobs and an additional 6 million derived or indirect jobs. But what do these findings mean for the tech landscape north of the 49th parallel? First, a little background.... Read More »

The Attention Economy: Conquering Minds

This is the first of a series of three posts that further examine subjects covered in the research report Discoverability: Toward a Common Frame of Reference. This article focuses on attention, a resource that is so coveted in the digital universe that it is at the heart of its economic system.    [...] What was scarce in... Read More »

New creators: when public interactions become financial interactions

in-depth-reports

Financing Methods: Old Outdated Models

in-depth-reports