Tags "Cancon"

Selling to the World: Tips From Canadian TV and Digital Producers

Six tips from some of Canada’s most successful TV and digital content exporters. Prior to the arrival of OTT and the multi-platform media world, creating programming primarily for one’s national market was the way-to-go model for many producers. Today, however, the borders that once defined broadcasters’ and producers’ playing fields are disappearing. And so those... Read More »

Tube Life: How YouTube Creators Make a Living in an Increasingly Crowded Space

More than ever before, YouTubers are competing for views as well as revenue. Sustainability depends upon factors such as brand deals and partnerships seeing as CPMs (cost per thousand impressions) on YouTube have dwindled over the years. Sara Dietschy is a 22-year-old YouTuber. She has 236,000 subscribers and, several times per week, posts videos on... Read More »

The Global Market Race for Talents and Renowned Creative Brands

The opportunities made available to Canadian companies are numerous on a global level, but the competition is intensifying. To benefit from this global market race, industry players are increasingly betting on talents and strong brands. This article presents an excerpt from our Trends Report: 2017 Mid-Year Update. “As the entertainment and media industry becomes more and... Read More »

The State of Virtual Reality in Canada

While Canada has an opportunity to become a leader in virtual reality (VR), entrepreneurs should prepare themselves to tackle three key challenges: market maturity, talent and funding. Launched at the end of June 2017, the bilingual website Pulse on VR presents an ongoing snapshot of the Canadian Virtual Reality (VR) ecosystem as it evolves. You... Read More »

FundingNomad: Equity Crowdfunding Portal for Entertainment Projects in Canada

This article originally appeared on CMF's Crowdfunding in a Canadian Context information website. Equity crowdfunding can be perceived as an expensive and cumbersome method to finance a cultural project. FundingNomad, the first equity crowdfunding portal for entertainment projects in Canada, wants to change that perception by streamlining the process and making it easier for producers to tap... Read More »

Directory of Festivals and Award Ceremonies for Canadian Webseries

Given the perpetually increasing offer of quality productions, ‘discoverability’ remains one of the main challenges that webseries creators face. What can creators do to make sure their projects stand out from the competition? Among the options that are available to them, they may enter their work in national and international competitions. To help creators see... Read More »

The amazing story of Indie Game: The Movie

Directors and producers Lisanne Pajot and James Swirsky are true pioneers of the ‘direct to fan’ approach. The success of their film Indie Game: The Movie showed the huge potential of hybrid distribution strategies. Unfaltering dedication explains this amazing achievement in terms of creative entrepreneurship. Innovators despite themselves? Lisanne Pajot and James Swirsky could never... Read More »

‘Getting It Made’ No Matter What: Meet P.E.I.’s Enterprising Filmmakers

Producers and directors in P.E.I. have found creative ways to lead their projects to completion outside traditional TV space. Adam Perry, Harmony Wagner, and Jeremy Larter share how they used micro-budget programs, crowdfunding and YouTube to achieve great results with little means. Filmmakers in P.E.I. all have one defining trait: pluck. They’re determined to get... Read More »

Wattpad: Canada’s storytelling YouTube is poised to conquer the world

With 45 million subscribers, Wattpad has become in the space of 10 years the leading “social reading” phenomenon. Portrait of a Canadian success that has transformed how stories come to life on the screen. Founded in Toronto in 2006 by Allen Lau and Ivan Yuen, Wattpad boasts one of the most spectacular growth models of... Read More »

Indie Identities: The Rise of Independent Entrepreneurs in Canada

Can indie game developers be entrepreneurs with commercial intents and do meaningful and innovative work? “Absolutely!” says Jason Della Rocca, cofounder of Execution Labs, who looks back at the growth of independent game studios in Canada. As I write these words, I am sitting in Casablanca having just witnessed a truly emotional moment where a... Read More »