Tags "Digital"

A Made-in-Canada Solution to One of VR’s Biggest Challenges: Directing Attention

Liquid Cinema is a software that makes it possible to create a virtual reality (VR) experience where viewers never miss an important moment of the film, no matter where they look. As far as storytelling mediums go, cinematic VR (or immersive 360° video) is the new kid on the block. It’s both immensely powerful (with... Read More »

Broadcasting Strategies for the Digital Age

A successful marketing and distribution campaign has three key ingredients: advertising on social networks, partnerships with established media outlets and reaching out to influencers. Producing and distributing used to be two entirely different disciplines managed by producers and media outlets respectively. In the digital age, however, the difference between the two is not as clear... Read More »

Canada’s digital talent a hit in Hollywood

Canadian trade commissioners and digital companies offer advice to media and entertainment businesses aiming for the Los Angeles market: think internationally from the start, build trust, and develop expertise in a specific area. This article was first published in CanadExport, the official magazine of the Canadian Trade Commissioner Service. Hollywood’s film and television industries have... Read More »

Audience Building: Meeting Fans on Their Own Terms

Digital media veterans Catherine Warren and Moyra Rodger share five ways to build a loyal audience. Moyra Rodger, CEO of Magnify Digital, remembers March 12, 2015 as a turning point. It is on that day that Jean-Pierre Blais, Chairman of the Canadian Radio-television and Telecommunications Commission (CRTC), not only explained several significant changes to the CRTC’s... Read More »

The Web Is Virtual Reality’s New Playground

Does the future of virtual reality depend on the web? Many see in this practice a way to popularize VR with the general public. The web and virtual reality (VR) could become increasingly intertwined in the coming years, according to giant Oculus. In a presentation given during the F8 Developer Conference in California, the Facebook... Read More »

Not So Auto-Save

How can we future-proof digital content? It’s an important question as the ever-evolving systems that support these works become incompatible, inaccessible, or obsolete. A look at “digital memory” with William Uricchio and Sarah Wolozin of the MIT Open Documentary Lab. The time-ticking need to find digital documentary preservation solutions, systems and policies is the inspiration... Read More »

The Internet Economy:  Insights on Canada vs. the U.S.

The results are in. The Internet is estimated to be worth $1.12 trillion to the U.S. economy. That translates to the equivalent of 4.1 million full-time jobs and an additional 6 million derived or indirect jobs. But what do these findings mean for the tech landscape north of the 49th parallel? First, a little background.... Read More »

Metadata: the essential gateway to discoverability and traceability

In today’s world where content discovery depends on powerful algorithms, using metadata – data that identifies the content – becomes more crucial than ever for creators and producers. Here is an analysis of the main indexing standards you need to ensure the traceability of your content in the digital universe. There’s no doubt that the... Read More »

Méta-Media’s trends report: talking to the #NoBullshit generation

In its most recent trends report, the France Télévisions blog examined the younger demographic—an “on-demand” generation that has turned to new and different media for high-quality information and entertainment. How can the media stay relevant and compelling? What are the key drivers for commitment and emotional connection? Is it really so difficult to produce and... Read More »

Surfing the Wave of the Fourth Industrial Revolution

This post summarizes the initiatives presented in Digital Transformation of Industries, a white paper released by the World Economic Forum. This is the second of a series of three posts that further examine subjects covered in the research report Discoverability: Toward a Common Frame of Reference. It’s become commonplace to state that the media industry has... Read More »