Tags "Discoverability"

Broadcasting Strategies for the Digital Age

A successful marketing and distribution campaign has three key ingredients: advertising on social networks, partnerships with established media outlets and reaching out to influencers. Producing and distributing used to be two entirely different disciplines managed by producers and media outlets respectively. In the digital age, however, the difference between the two is not as clear... Read More »

Reaching Wider Audiences by Focusing on Content and Service Accessibility

Many potential consumers are overlooked as they don't have reliable access to the Internet, own a credit card or can't access content in their own language. Here's a host of solutions to make content more accessible. This article presents an excerpt from our Trends Report: 2017 Mid-Year Update. « Internet companies have largely focused on people... Read More »

Marketing Your Content in the Age of Artificial Intelligence

As noted in the first chapter of our previous Trends report, artificial intelligence (AI) is now concentrated in the hands of a small group of technology players who control the user discovery path from beginning to end. This level of control by a handful of major corporations is a cause for concern. Fortunately, filter bubbles... Read More »

Discoverability: Working with Filter Bubbles

Often perceived as a hindrance to discoverability, filter bubbles can also be helpful allies for both creators and content producers. Stitch Media’s Evan Jones explains how Facebook can be used to maximize the success of projects and marketing campaigns. In our recent article about audience-building strategies, experts agreed that, right from the start, the audience... Read More »

The Industry of Virality (or what a raccoon video can teach us about the Internet)

Once an organic phenomenon, Internet virality is now a well-oiled industry. The author of the recent Pearson Airport racoon video shares his insights on today’s viral content business. If someone told you there is a direct connection between accounting and the now famous airport raccoon video you probably would not be inclined to believe them. Yet... Read More »

Audience Building: Meeting Fans on Their Own Terms

Digital media veterans Catherine Warren and Moyra Rodger share five ways to build a loyal audience. Moyra Rodger, CEO of Magnify Digital, remembers March 12, 2015 as a turning point. It is on that day that Jean-Pierre Blais, Chairman of the Canadian Radio-television and Telecommunications Commission (CRTC), not only explained several significant changes to the CRTC’s... Read More »

Metadata: the essential gateway to discoverability and traceability

In today’s world where content discovery depends on powerful algorithms, using metadata – data that identifies the content – becomes more crucial than ever for creators and producers. Here is an analysis of the main indexing standards you need to ensure the traceability of your content in the digital universe. There’s no doubt that the... Read More »

TV: The Mobility Centric Replaces the Couch Potato

Ericsson Consumer Lab makes a clear observation: television viewers want custom content that is available at any given time and through any given device. They are not turning their backs to television but refuse to accept the constraints of linear, standardized and rigid broadcasting models. Traditional broadcasters still have the opportunity to adapt, but it... Read More »

Machines that Predict What You Want to See

This is the third of a series of three posts that further examine subjects covered in Discoverability: Toward a Common Frame of Reference. This third post deals with the latest developments in terms of algorithms with respect to recommendations. In the fall of 2016, TiVo, the company that came out with one of the first... Read More »

Surfing the Wave of the Fourth Industrial Revolution

This post summarizes the initiatives presented in Digital Transformation of Industries, a white paper released by the World Economic Forum. This is the second of a series of three posts that further examine subjects covered in the research report Discoverability: Toward a Common Frame of Reference. It’s become commonplace to state that the media industry has... Read More »