Tags "Distribution"

Our three most-read articles in 2017

Happy New Year to all our readers! Many of you have followed us in 2017, we thank you! Some articles have really caught your attention and, as the arrival of a new year is traditionally a good time to take stock, we decided to share our three most popular posts of 2017. 1. Broadcasting Strategies... Read More »

Three Examples That Prove the Potential of Blockchain Technology in Creative Industries

This post is an excerpt from the e-book Winning Your Audiences. Movie Marketing in the Connected World. Blockchain technology has the potential to greatly facilitate the distribution and licensing of films, TV shows and games. Three case studies show how creative industries are starting to use this technology. The route of all distribution deals is through... Read More »

The South African Film and TV Industry is Breaking Into The International Market

Here’s an insider's look at the burgeoning South African film and TV industry. As this industry grows, the ties between South Africa and Canada are getting stronger: Canada and South Africa have recently announced a codevelopment incentive. When one thinks of South Africa, a portrait including mountains, lions and possibly former president Nelson Mandela may... Read More »

A Made-in-Canada Solution to One of VR’s Biggest Challenges: Directing Attention

Liquid Cinema is a software that makes it possible to create a virtual reality (VR) experience where viewers never miss an important moment of the film, no matter where they look. As far as storytelling mediums go, cinematic VR (or immersive 360° video) is the new kid on the block. It’s both immensely powerful (with... Read More »

Broadcasting Strategies for the Digital Age

A successful marketing and distribution campaign has three key ingredients: advertising on social networks, partnerships with established media outlets and reaching out to influencers. Producing and distributing used to be two entirely different disciplines managed by producers and media outlets respectively. In the digital age, however, the difference between the two is not as clear... Read More »

Reaching Wider Audiences by Focusing on Content and Service Accessibility

Many potential consumers are overlooked as they don't have reliable access to the Internet, own a credit card or can't access content in their own language. Here's a host of solutions to make content more accessible. This article presents an excerpt from our Trends Report: 2017 Mid-Year Update. « Internet companies have largely focused on people... Read More »

Propellor Film Tech: rewriting the business model of the film industry

Propellor Film Tech Hub cofounders Matthijs Wouter Knol (European Film Market), Tine Fischer (CPH:DOX), Bero Beyer (IFF Rotterdam) and Erwin M. Schmidt (Cinemathon) at Cannes NEXT 2017. (Credit: IFFR) There's a growing ecosystem of innovators that work towards finding new business models for the screen-based industry by increasing collaboration between media and technology professionals. This... Read More »

TV Transformed: Inside the Shift to Streaming

How did streaming, binge watching and second-screening change the way TV content is written and distributed? A group of industry executives and academics share insights and research. In the world of television, digital transformation has made itself apparent in a number of ways, and they have been nothing short of industry-rattling. We are in the... Read More »

The Internet Economy:  Insights on Canada vs. the U.S.

The results are in. The Internet is estimated to be worth $1.12 trillion to the U.S. economy. That translates to the equivalent of 4.1 million full-time jobs and an additional 6 million derived or indirect jobs. But what do these findings mean for the tech landscape north of the 49th parallel? First, a little background.... Read More »