Tags "Distribution"

A Made-in-Canada Solution to One of VR’s Biggest Challenges: Directing Attention

Liquid Cinema is a software that makes it possible to create a virtual reality (VR) experience where viewers never miss an important moment of the film, no matter where they look. As far as storytelling mediums go, cinematic VR (or immersive 360° video) is the new kid on the block. It’s both immensely powerful (with... Read More »

Broadcasting Strategies for the Digital Age

A successful marketing and distribution campaign has three key ingredients: advertising on social networks, partnerships with established media outlets and reaching out to influencers. Producing and distributing used to be two entirely different disciplines managed by producers and media outlets respectively. In the digital age, however, the difference between the two is not as clear... Read More »

Reaching Wider Audiences by Focusing on Content and Service Accessibility

Many potential consumers are overlooked as they don't have reliable access to the Internet, own a credit card or can't access content in their own language. Here's a host of solutions to make content more accessible. This article presents an excerpt from our Trends Report: 2017 Mid-Year Update. « Internet companies have largely focused on people... Read More »

Propellor Film Tech: rewriting the business model of the film industry

Propellor Film Tech Hub cofounders Matthijs Wouter Knol (European Film Market), Tine Fischer (CPH:DOX), Bero Beyer (IFF Rotterdam) and Erwin M. Schmidt (Cinemathon) at Cannes NEXT 2017. (Credit: IFFR) There's a growing ecosystem of innovators that work towards finding new business models for the screen-based industry by increasing collaboration between media and technology professionals. This... Read More »

TV Transformed: Inside the Shift to Streaming

How did streaming, binge watching and second-screening change the way TV content is written and distributed? A group of industry executives and academics share insights and research. In the world of television, digital transformation has made itself apparent in a number of ways, and they have been nothing short of industry-rattling. We are in the... Read More »

The Internet Economy:  Insights on Canada vs. the U.S.

The results are in. The Internet is estimated to be worth $1.12 trillion to the U.S. economy. That translates to the equivalent of 4.1 million full-time jobs and an additional 6 million derived or indirect jobs. But what do these findings mean for the tech landscape north of the 49th parallel? First, a little background.... Read More »

Battling ‘Fragmentation’ In Virtual Reality: How Secret Location’s Vusr Tool Is Empowering Creators

Toronto-based firm Secret Location is looking to change the rules of the game with Vusr, a tool that streamlines the distribution of virtual reality content to all current VR platforms. Vusr has already caught the attention of major content creators such as CBC/Radio-Canada and The New York Times. Virtual reality is an incredibly powerful tool... Read More »

The amazing story of Indie Game: The Movie

Directors and producers Lisanne Pajot and James Swirsky are true pioneers of the ‘direct to fan’ approach. The success of their film Indie Game: The Movie showed the huge potential of hybrid distribution strategies. Unfaltering dedication explains this amazing achievement in terms of creative entrepreneurship. Innovators despite themselves? Lisanne Pajot and James Swirsky could never... Read More »

TOD, fans, and partnerships: new growth opportunities in alternative distribution

In the shadow of giants like Netflix, Amazon Prime Video, and Hulu, new tools and services are being deployed to help independent directors and producers gain more control over the commercial destiny of their projects. They propose a new take on the ‘direct to fans’ approach. Through crowdfunding or viral campaigns, independent productions are now... Read More »