Tags "Marketing"

Tube Life: How YouTube Creators Make a Living in an Increasingly Crowded Space

More than ever before, YouTubers are competing for views as well as revenue. Sustainability depends upon factors such as brand deals and partnerships seeing as CPMs (cost per thousand impressions) on YouTube have dwindled over the years. Sara Dietschy is a 22-year-old YouTuber. She has 236,000 subscribers and, several times per week, posts videos on... Read More »

What Brands and Advertisers Have Learned from YouTubers

Twelve years after the launch of YouTube, social media creators are now part of a full-fledged industry. Over the years, corporations have learned a lot from YouTubers—not only about audiences, but also about ads. YouTube has grown up. And, in many ways, it should be doing just that. The universal video platform is now a... Read More »

Filter Bubbles, Fake News and Distribution in the Age of Personalization

From creating TV formats and brands to tackling the issue of filter bubbles, Daniel Ravner has a unique view on the opportunities and challenges brought by the increased use of big data to personalize our web experience. While Daniel Ravner sees many advantages to greater personalization for content creators, he’s also weary of the effect... Read More »

Barriers to Commercial Success: The Field of Dreams Syndrome

Many game developers are afflicted by what Jason Della Rocca calls the “Field of Dreams Syndrome”. This is also known as the “build it and they will come” fallacy. Given the young average age of many budding game developers, the reference to Kevin Costner’s great baseball movie of the late ‘80s usually results in blank... Read More »

Broadcasting Strategies for the Digital Age

A successful marketing and distribution campaign has three key ingredients: advertising on social networks, partnerships with established media outlets and reaching out to influencers. Producing and distributing used to be two entirely different disciplines managed by producers and media outlets respectively. In the digital age, however, the difference between the two is not as clear... Read More »

Marketing Your Content in the Age of Artificial Intelligence

As noted in the first chapter of our previous Trends report, artificial intelligence (AI) is now concentrated in the hands of a small group of technology players who control the user discovery path from beginning to end. This level of control by a handful of major corporations is a cause for concern. Fortunately, filter bubbles... Read More »

Discoverability: Working with Filter Bubbles

Often perceived as a hindrance to discoverability, filter bubbles can also be helpful allies for both creators and content producers. Stitch Media’s Evan Jones explains how Facebook can be used to maximize the success of projects and marketing campaigns. In our recent article about audience-building strategies, experts agreed that, right from the start, the audience... Read More »

Building a Successful Studio After a First Indie Game

Through the Canada Media Fund’s Accelerator Partnership Program, indie studio Thunder Lotus Games worked with incubator District 3 and earned over $1 million in revenue. Founder Will Dubé recalls the journey, from crowdfunding his game Jotun to building a successful business. Jotun, the first game from indie studio Thunder Lotus Games, is a hand-drawn action/exploration game... Read More »

Editor’s picks of the week: June 12, 2017

Yet another week during which you did not have the time to do everything that you had planned to do? No worries. Here’s a brief summary of what caught our attention this week. Enjoy reading it! QUOTE OF THE WEEK “What is interesting is that while networks consistently indicate that the viewer is at the... Read More »