Tags "Snapchat"

The All-Video Era on Social Networks

Video has taken over social networks and transformed how content is created. What impact has this social shift had on video and how to take advantage of it? Whether streamed on a live or deferred basis, whether lasting one hour or one minute, whether with or without audio, video is currently taking over all Internet... Read More »

Snapchat’s strategy for becoming the information media of young people

Snapchat is no longer the sexting application that originally built the brand’s reputation. By constantly posting new content, Snapchat has quickly developed into a powerful messaging service and, more recently, a platform designed to deliver freshly packaged information to its 100 million young users. Written by Barbara Chazelle (Méta-Media) Since it was launched in 2011, Snapchat... Read More »