Tags "Trends"

What to Look Forward to This Year in Virtual and Augmented Reality Technology

Standalone virtual reality (VR) headsets, 360° cameras and consumer-oriented augmented reality (AR) smart glasses are just a sample of what made a big splash at CES 2018. Here’s a look at where the industry is heading this year. CES 2018, hosted by the Consumer Technology Association and showcasing major innovations in VR and AR, wrapped... Read More »

Children’s Media Habits: An In-Depth Analysis

What are the favourite media contents and devices of toddlers, children and tweens? Global trends show that youth programming is one of the categories of content most sought-after by consumers. Indeed, major online players, such as Netflix and YouTube, are betting big on this genre. Canada is no exception to this trend. Along with fiction and... Read More »

Media Usages of 9–12 Year-olds: The Age of Digital Independence

Written by Gaëlle Saules, Florence Roche, and Judith Beauregard. Heading toward the tween stage of their lives, children aged 9 to 12 years reach a level of independence with respect to their media usages and entertainment choices. More than half of all children aged 12 have a cell phone Many children in this age group are emancipated by... Read More »

Media Usages of 5–8 Year-olds: Children Take Control of Their Autonomy

Written by Gaëlle Saules, Florence Roche, and Judith Beauregard. Whereas parents choose the entertainment for their 3–5 year-olds, between the ages of 5 and 8, children become increasingly autonomous with respect to their media usages and start to assert their preferences in terms of activities and contents. What is the symbol of this autonomy? According to a Common... Read More »

Media Usages of 3–5 Year-olds: Child Users, Parent Companions

Written by Gaëlle Saules, Florence Roche, and Judith Beauregard The media usages of children between 3 and 5 years of age are a reflection of how their parents use them. Parents influence and accompany their children by deciding the content they watch or interact with, the supports they use for this purpose and the time they spend... Read More »

The Most Popular Television Subgenres for 2017 in the USA

From Apocalyptic dramas to Superhero series and Sci-Fi comedies... Parrot Analytics reveals the most-demanded television subgenres of last year. By Karina Dixon (MIP Blog) We’re used to looking at drama, factual or formats. But why not go a level deeper? Fantasy dramas, historical adventures and even sci-fi comedies (like Dirk Gently’s Holistic Detective Agency, top... Read More »

Our three most-read articles in 2017

Happy New Year to all our readers! Many of you have followed us in 2017, we thank you! Some articles have really caught your attention and, as the arrival of a new year is traditionally a good time to take stock, we decided to share our three most popular posts of 2017. 1. Broadcasting Strategies... Read More »

Summer 2017: Ten Media, Technology and Journalism Trends

Did you manage to get away from it all this past summer? Congratulations if you did! To make it easier for you to get back into the beat, we have selected 10 things to remember about the summer with respect to the current transformation of media, journalism and TV. Some of the announcements made in the... Read More »

Chat Fiction: A New Format for Creative Storytelling

How can content producers target Gen Z? By making shows like instant messaging conversations, says TBWA Zurich's Head of Content. Written by Sandra Lehner (MIP Blog) Gen Z (13- to 17-year-olds) is the most web-savvy, app-friendly generation. They favour immediate, personal platforms such as Snapchat and Whatsapp, rather than broadcasting their lives widely and publicly for all to... Read More »

The Global Market Race for Talents and Renowned Creative Brands

The opportunities made available to Canadian companies are numerous on a global level, but the competition is intensifying. To benefit from this global market race, industry players are increasingly betting on talents and strong brands. This article presents an excerpt from our Trends Report: 2017 Mid-Year Update. “As the entertainment and media industry becomes more and... Read More »