Tags "Tv"

The Long Tail in 2018: Niches Meet Streaming and Social Media

How can producers and creators successfully connect and cater to niche audiences around the world? You may have heard the business principle which states that 80% of the sales come from 20% of the clients. Economists refer to it as the Pareto Principle, or Power Law, but for most of us it’s the phenomenon that... Read More »

When The World Is Your Market: Globalized Media from a Canadian Perspective

The CMF white paper titled Adjust Your Thinking: The New Realities of Competing in a Global Media Market maps today’s global media landscape and implications for Canadian companies. Globalization—the flow of goods, ideas and people across international boundaries—is nothing new. It has existed for centuries, enabling the movement of everything from tea in cargo ships... Read More »

TV Formats: Riskier Productions That Present Higher Rewards

Creating TV formats for the global market has all the elements of a winning strategy. Format producers share ideas on how to make it in the TV-as-a-franchise world. Create once, sell many times. So goes the saying from the playbooks of entrepreneurs everywhere. And the same wisdom applies to television producers who work with formats.... Read More »

Managing Film and TV Industry Transformation: Perspectives from Broadcasters and Producers

It’s now more important than ever to sell globally, establish international partnerships and explore new deal structures. Key players in Canada’s film and TV industry share their tips on how to stay buoyant in a changing sea. By now, everyone in the audiovisual industry knows that major change is afoot—from falling licence fees to competition... Read More »

Pitching to Netflix: Tips from the Top

Four months after it was announced that Netflix would be investing CDN$500 million in original productions in Canada over a 5-year period, Netflix’s now former VP of Content, Elizabeth Bradley, took the stage at Prime Time in Ottawa to talk about how producers can get their shows on the platform. It’s been 5 years since... Read More »

TV Content Trends: Canada vs. United States

Do Canadians and Americans love the same TV genres? Despite many similarities, TV producers and distributors must devise custom-made strategies for each country, according to Parrot Analytics data. By Kayla Hegedus (MIP Blog) A common perception outside of Canada is that our country is very similar to the United States, differentiated only by our love of hockey... Read More »

Media and Tech in India: Different Kinds of Digital Divides

India’s media and technology sectors are unique in the global marketplace. A recent report published by the CMF looks at opportunities for TV and video game content producers. A country with 850 television channels that reach about 500 million people? That would be India. A country where Netflix doesn’t dominate the streaming video market and... Read More »

Children’s Media Habits: An In-Depth Analysis

What are the favourite media contents and devices of toddlers, children and tweens? Global trends show that youth programming is one of the categories of content most sought-after by consumers. Indeed, major online players, such as Netflix and YouTube, are betting big on this genre. Canada is no exception to this trend. Along with fiction and... Read More »

Media Usages of 9–12 Year-olds: The Age of Digital Independence

Written by Gaëlle Saules, Florence Roche, and Judith Beauregard. Heading toward the tween stage of their lives, children aged 9 to 12 years reach a level of independence with respect to their media usages and entertainment choices. More than half of all children aged 12 have a cell phone Many children in this age group are emancipated by... Read More »

Media Usages of 5–8 Year-olds: Children Take Control of Their Autonomy

Written by Gaëlle Saules, Florence Roche, and Judith Beauregard. Whereas parents choose the entertainment for their 3–5 year-olds, between the ages of 5 and 8, children become increasingly autonomous with respect to their media usages and start to assert their preferences in terms of activities and contents. What is the symbol of this autonomy? According to a Common... Read More »