Tags "Video Games"

Barriers to Commercial Success: The Field of Dreams Syndrome

Many game developers are afflicted by what Jason Della Rocca calls the “Field of Dreams Syndrome”. This is also known as the “build it and they will come” fallacy. Given the young average age of many budding game developers, the reference to Kevin Costner’s great baseball movie of the late ‘80s usually results in blank... Read More »

SwapTales: Léon!: the Making of a Family Video Game

A look at the making of SwapTales: Léon! an award-winning game designed to appeal to young and old alike. The concept: changing the storyline by inverting words... When discovering an original yet oh-so-obvious form of entertainment, you might have wondered: “Now, why hadn’t anyone thought of that before?” That’s exactly how I felt the first... Read More »

How to Bring Your Mobile Game to Asia

Gaming consultant Josh Burns analyzes the opportunities and challenges in five key Asian markets and presents a nine-step process to start selling your mobile game in this region of the globe. At the Montreal International Games Summit (MIGS) 2016, mobile and gaming industry consultant Josh Burns challenged game developers to start thinking in a truly... Read More »

Promoting your indie game: ten lessons learned by Versus Evil

Steve Escalante, general manager of indie game publisher Versus Evil, shares ten lessons he learned about PR campaigns and launch windows. With 15 years of experience in video game development and publishing, Steve Escalante knows what works and what doesn’t when it comes to launching and promoting a game. He presented some of the lessons... Read More »

Influencer Marketing for Creative Industries

How do you find the right opinion leaders and persuade them to promote your creative product? Here are some tips and a look at Stikbold!’s recent successful influencer campaign. Influencer marketing might sound like the latest fad in a social media-driven world. It is especially attractive to independent players in the creative industries due to... Read More »

Indie Identities: The Rise of Independent Entrepreneurs in Canada

Can indie game developers be entrepreneurs with commercial intents and do meaningful and innovative work? “Absolutely!” says Jason Della Rocca, cofounder of Execution Labs, who looks back at the growth of independent game studios in Canada. As I write these words, I am sitting in Casablanca having just witnessed a truly emotional moment where a... Read More »

What Nintendo Going Mobile Means for Gaming

Mario, Zelda and Pokémon might soon come to your smartphone. Nintendo’s shift towards Apple's iOS and Google's Android platform is the start of a new era that has the power to rewrite the entire mobile gaming business model.

On March 17th, Nintendo announced a partnership with Japanese mobile game publisher DeNA to bring titles featuring its famous characters to smartphones and tablets. This comes after years of such calls from investors and decreasing relevance for Nintendo in an industry that is moving quickly on to new business models and types of games. It... Read More »

The Need-to-Know Game Industry Trends of 2014

As 2014 draws to a close it’s natural to pause and look back on the year that was in the game industry. Between mobile, console, new business models and increasingly closer ties to trends and technology in the greater consumer technology world, it’s been a fascinating year. Here are three need-to-know trends that shaped 2014.... Read More »

The Resurgence of In-Person Gaming: Plugging Back In Player 2

The gaming world has recently experienced a resurgence of local multiplayer games, i.e., titles in which two or more players play together (competitively or cooperatively) in each other’s physical presence and generally using the same console or device. A classic such title would be Super Bomberman on Super Nintendo, while Wii Sports represents one of... Read More »